Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group's hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travelers.
An exciting opportunity exists for a talented Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in Spain.
Reporting line: Locally to the Managing Director of MSC Cruises, Functionally to the Chief Marketing Officer.
Minimum Requirements: You have a minimum of 7 years' experience in a similar Marketing/Brand/PR Role in the Luxury or Luxury Hospitality/Travel Industry.You know the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry (as well as previous media training).You have a proven track record of organizing luxury events.You set yourself apart through your personal accountability to deliver with excellence.You are structured, well organized and know how to navigate in a matrix organization.You master the Microsoft Office suite, especially PowerPoint.You are fluent in English and Spanish; any other European language is a plus.Openness to travel up to 20% of the time, mostly nationally, occasionally internationally. Marketing Responsibilities: Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness.Lead the delivery and adaptations of all corporate marketing campaigns for Spain.Coordinate the adaptation and delivery of key B2C and B2B2C assets across the region with a special focus on offline campaigns.Be the local guardian of the brand equity and ensure perfect brand executions across all channels.Be the point of reference for the global marketing team and proactively provide feedback to ensure future materials are fit for purpose in Spain.Organize key industry or brand events (virtual and/or live) within the local market.Own the communications budget, including agency/vendor management. PR Responsibilities: Help identify, select and manage the relevant agency partners.Identify and negotiate contracts with local brand ambassadors in line with the global team.Hold key relationships to trade and lifestyle media in the local market.Propose local partnership ideas to drive brand awareness and value. VISA REQUIREMENTS: Right to work in the EU.
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