.Kapturall is a fast-growing and industry-leading marketing operations agency offering a wide range of consulting services to help our clients fully leverage their Marketing Technologies, optimize their demand generation processes, and achieve their business objectives.Our mission is to help Marketers be successful in combining marketing technologies and data to create meaningful relationships that generate revenue. We believe a better workplace creates a better customer experience. We work hard, but also play hard and love to learn and have fun. We have a young, dynamic and collaborative team in which you will have the opportunity to grow!We're based in Madrid and work for mid-sized and enterprise companies from all over Europe and LATAM, in different industries such as Software and Technology, Higher Education, Financial Services, Manufacturing, etc.Job Description The Sr. Marketing Automation Consultant will guide Kapturall's clients during the creation and optimization of lead nurturing, lead scoring and automated marketing programs to develop qualified sales leads and create brand awareness. In this role, the successful candidate will manage the marketing automation development phases including requirements gathering, solution design/development, testing, configuration, analytics, process optimization, and advanced administration.You will design and execute client engagements with the goal of improving marketing automation ROI, will work with our clients to evaluate their marketing needs and then utilize your vast experience and our best practices to build scalable, robust, and highly efficient marketing technology solutions. In addition to deep expertise in marketing automation platforms, you will have experience and proficiency in evaluating, integrating, managing, and consulting on the implementation and/or improvements of other marketing software solutions.Confident, organized, persuasive, and go-getter, you will negotiate and communicate with business clients, vendors, and internal employees to ensure our high expectations are managed and critical objectives are addressed in a timely and professional manner.Responsibilities Work with clients to turn Marketo into a revenue driver, using best practices in marketing automation, lead management and revenue performance management.Collaborate with clients to identify issues and form hypotheses and solutions for presenting these findings and suggestions to clients with ample justification and practical advice. Document solutions, translate business needs into technical execution, receive feedback and present results.Transform strategy into execution.Hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, tracking, etc.Create, implement, monitor and maintain dashboards of key success metrics, including revenue cycle analytics, marketing attribution reporting and ROI analysis
