The Role Are you passionate about innovation and looking for a challenging and rewarding career in marketing? If so, you might be the perfect fit for our Brand Manager position at Imperial Brands.
As a Brand Manager, you will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches, and portfolio extensions.
You will also work closely with sales, digital, and trade staff to conceptualise and execute marketing campaigns and strategies that align with the brand's vision, mission, and objectives.
Principle Accountabilities Create Portfolio Brand Objectives, Targets, Equity & Strategy within the Business. Develop Portfolio Brand Activation. Establish potential product gaps, redundancies, or opportunities to define the portfolio brand product portfolio strategy. Oversee and assist in the creation of all channel and online materials so that they speak and breathe the brand image. Align with the brand central office (Category and Region) on a regular basis regarding objectives, strategy & marketing campaigns throughout the fiscal year. Understand the company's vision, mission, objectives, products, and services to represent the voice and personality of the brand at various events. Skills and Experience Required Relevant experience as Product/Brand Manager in FMCG or Tobacco industry. Fluency in English is a must. Ability to manage projects in an efficient and effective way in an international environment. Good communication and interpersonal skills. Analytical and results-driven orientation. Microsoft Office proficient/advanced user (PPT and Excel). What We Offer In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme, and many extras including a great pension scheme, generous holiday entitlement, and hybrid/flexible working opportunities as well as inspiring places to work and collaborate with purpose. Here at Imperial, we will give you the opportunity to grow and learn, innovate at pace, and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs About Us We're a truly international company, the fourth largest in our industry, and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation, and success, all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.
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