Headquartered in Paris, France, VISEO is an IT consulting firm that uses technology as a powerful lever of transformation and innovation to make its clients more efficient.
With 2000 employees working on 5 continents, VISEO combines agility and complementarity of its areas of expertise - design of new products and services, digitization of business processes, data valuation, digital assets development - to make digital a real lever of competitiveness and performance.
RolePlan, organize and execute regional marketing programs to generate a number of qualified leads and conversion to pipeline.Increase brand awareness amongst our clients, prospects and partners.Work closely with Sales Directors to understand the target audience to define the right messaging to develop a marketing plan and programs that support the goals of each region (Madrid, Barcelona).Track program results, measure program success and reporting metrics.Establish regular communication with VP Zone IBERIA and VP Marketing to share results and recommended follow-up actions.Coordinate the production of adequate content with Marketing Specialist to promote our brand externally and internally (references, customer success stories, expert content, sales kit, etc.
).Help produce customer-facing marketing materials.Build strong working relationships with key internal groups, including sales and practice directors.Employer Branding/Recruitment marketing is also a priority.
You will work closely with the HR and recruitment team on this topic.Management of 2 team members.Your ProfileMarketing experience, with field marketing background (5 years of professional experience minimum).Experience in the IT sector is a plus.Fluent in English is imperative.Proven track record of successfully implementing demand generation programs and physical events.Strong understanding of demand generation fundamentals and best practices to drive success, including focus on metrics tracking and results.Excellent oral and written communication skills, ability to develop relationships and communicate with partners.Proven ability to excel in a fast-paced environment is extremely important."Enhancing our employees' engagement thanks to a meaningful corporate strategy, an appealing employer policy and attractive working conditions is a commitment." _Eric PERRIER CEO of VISEO.
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