The purpose of this role is to independently execute the campaign process, from instruction receipt to file production, with the highest level of accuracy. This role understands, customises and optimises the entire campaign management process, to include new campaign requirements, development test, production execution and quality control. This role oversees the campaign execution of other team members, ensuring quality delivery across the team.
Company Overview:
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.
Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
We're located in sunny Barcelona, Spain , just a short walk away from the beach , and we're hiring for a Lead Campaign Consultant to integrate into our growing team!
Role Summary:
Merkle is looking for a Lead Campaign Consultant with specialist Braze experience to join our team and meet the growing needs of our clients and partners. Merkle provides a full range of services, including Experience & Product Design, Engagement & Loyalty, Platforms & Engineering, Analytics & Insight, as well as Consulting & Business Operations for our enterprise clients.
Within the MarTech & Data practice, we deliver full-stack solutions for major brands looking to accelerate business growth through marketing automation, data utilisation, and connected customer experiences. The role will primarily support clients using Braze as their core activation technology to achieve rapid time-to-value, but you may also support other technologies as business needs arise. Our team is always at the forefront of change, focusing on emerging data, personalisation, and activation tools.
Key Responsibilities:
Project delivery: Lead and deliver timely and budget-compliant projects.
Marketing campaigns: Implement innovative marketing campaigns, leveraging the advanced features and best practices of Braze.
Client guidance: Provide reassurance on platform capabilities and support their adoption.
Process adoption and rigour: Ensure processes are followed, SLA's are met and rigour is implemented at all stages including accuracy of briefing, quality checking through to execution.
Risk management: Identify and escalate project risks, be aware of client dependencies, and support the validation of assumptions.
Be the expert: Continue to develop deep expertise in Braze, stay on top of platform updates, integrations and relevant ecosystem.
Team support: Foster our team's expertise in Braze, share knowledge and build a network of platform specialists.
Required Skills and Qualifications:
A solid foundation of 4+ years in marketing technology, with a deep and practical focus on Braze.
A history of demonstrable success with Braze, including at least 2 years of dedicated, hands-on experience.
Desired Characteristics:
A passion for technology and innovation in the marketing space.
A results-driven professional eager to lead in a fast-growing sector.
Strong communicator at all levels, with the ability to explain complex topics in an easy-to-understand manner.
A few of the benefits:
Attractive and great compensation package
Free life and health insurance
Career development through Dentsu University and LinkedIn Learning
Day off on your birthday
Annual wellness days
Merkle Care Employee Assistance Program
Reduced fee in Andjoy
Flexible salary remuneration scheme
Inclusion and Diversity:
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners, and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.
Beware of Job Scams We are aware of several scams targeting job seekers and candidates. Please be vigilant. All communication throughout the recruitment process will be from an official member of the dentsu recruitment team, using corporate email addresses (e.g., @dentsu.com or @merkle.com). We will never ask you to send money or vouchers to secure employment. If you suspect you have been a victim of a scam, please report the incident to your bank, local police, or fraud protection authority immediately. Additionally, you can report the scam to us at ****** so we can take appropriate action to request the website is taken down. Please note that Merkle and dentsu are not responsible for any losses incurred as a result of these scams. We advise all individuals to exercise caution and verify the authenticity of any job offers or communications received.
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