Job Description Position Overview We are seeking a proactive and experienced Customer Marketing Specialist to join our marketing team.
The ideal candidate will have a strong background in customer marketing within the SaaS industry, with a particular focus on upsell and cross-sell initiatives.
This role will be crucial in developing and executing global marketing strategies to drive customer engagement and revenue growth.
Key Responsibilities: Upsell and Cross-Sell Initiatives: Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth.
Oversee all aspects of owned projects end-to-end: defining, planning, and executing.
Standardize processes across diverse markets, with a focus on building scalable solutions.
Segmented and Targeted Communication: Prepare and execute segmented communication plans to effectively reach diverse customer groups.
Utilize data-driven insights to tailor messaging and offers to specific customer segments.
Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates.
Lead Generation and Inbound Marketing: Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption and grow awareness of additional features and products.
Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth.
Growth Contribution: Contribute to the growth of high-potential projects by identifying and leveraging key opportunities.
Support the development and execution of strategies to scale successful initiatives globally.
Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations.
Collaboration: Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly.
Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates.
Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue.
Cooperate with different marketing teams to create, develop and execute planned projects, ensuring synchronization of efforts and driving collective success.
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