Detalles del empleoTipo de empleo: Contrato indefinidoUbicación: 08195 Sant Cugat del Vallès, Barcelona provinciaDescripción completa del empleoThe Alpega Group is looking for a Marketing Operations Manager to lead and optimize our marketing growth strategies across brand awareness, demand generation, ABM and customer retention. In this role, you will manage a team of four and be responsible for driving operational excellence across our marketing initiatives, ensuring seamless execution, measurement, and optimization of campaigns targeting SMBs, mid-market, and enterprise segments to maximize ROI and support business growth. This role will be based in Barcelona, Spain.WHO ARE WEThe Alpega Group is a fast-growing, leading software company that offers modular solutions to manage transportation end-to-end and enable our customers to achieve greener transportation processes, with 35+ years in the business.Find more about our clients and services here: Alpega Group: control your supply chain with Alpega TMS.Join a high-growth, Software SaaS company that's revolutionizing the logistics industry. We serve a diverse customer base spanning SMBs, mid-market, and enterprise clients, delivering innovative solutions that drive measurable results. As a leader in our space, we are committed to scaling our marketing efforts and optimizing our operations to support our rapid expansion.ABOUT THE ROLEWe are seeking a dynamic and data-driven Marketing Operations Manager.Key Responsibilities:Team Leadership: Manage, mentor, and develop a team of four marketing operations professionals and foster a collaborative and high-performance culture that supports the team's growth and success.Marketing Tech Stack Management: Own and optimize the marketing technology stack, including HubSpot and Salesforce, to ensure seamless data integration, campaign execution, and performance tracking.Marketing Automation: Oversee the development and execution of marketing automation strategies to nurture leads, drive engagement, and enhance the customer journey. Ensure automation processes are efficient, scalable, and aligned with business objectives.Paid Campaign Management: Oversee the planning, execution, and optimization of paid marketing campaigns across various channels (e.g., Google Ads, social media, display networks) to drive lead generation and conversion.Campaign Operations: Collaborate with marketing, sales, and product teams to design, execute, and analyze marketing campaigns across various customer segments (SMB, mid-market, enterprise).Data Management and Analysis: Oversee data quality, segmentation, and management across all systems. Develop CMO dashboards and reports to provide insights into campaign performance, lead generation, and ROI.Process Optimization: Identify and implement process improvements to increase efficiency and effectiveness in marketing operations.Salesforce & HubSpot Integration: Ensure seamless integration between HubSpot and Salesforce, maintaining data integrity and enabling accurate tracking of the customer journey from lead generation to conversion.Cross-functional Collaboration: Work closely with sales, customer success, and product teams to align marketing operations with broader company goals.Compliance and Governance: Ensure all marketing operations are compliant with data privacy regulations such as GDPR and others.Training and Enablement: Provide training and support to marketing and sales teams on the use of HubSpot, Salesforce, and other tools to maximize the effectiveness of their campaigns and reporting.WHAT WE LOOK FOR IN YOUBachelor's degree in Marketing, Business, or a related field.5+ years of experience in marketing operations, preferably in a SaaS environment.Proven experience in managing and developing a team, with strong leadership skills.Deep expertise in HubSpot and Salesforce, including integration and data management.Strong experience in marketing automation, including the design and execution of automated workflows.Experience managing paid marketing campaigns across various digital channels.Strong analytical skills with the ability to translate data into actionable insights.Proven track record of optimizing marketing processes and improving operational efficiency.Experience working across SMB, mid-market, and enterprise segments.Excellent project management and organizational skills.Strong communication and collaboration skills, with the ability to work cross-functionally.Knowledge of data privacy regulations and best practices in marketing compliance.Fluent in English is a MUST.WHAT WE OFFER YOUA competitive salary package, with additional legal benefits focused on your well-being, work flexibility, and career growth.A permanent contract.Gaining experience in the supply chain and logistics, with a dynamic business growth and agile way of working.Hybrid working model, with no mandatory days to come to the office.An international working environment, with over 40 nationalities in the Alpega Team.You will be able to impact the future of sustainability in the transportation industry, both for our clients and as well with our internal initiatives.Learn more about Life at Alpega: https://www.linkedin.com/company/alpegagroup/life/If you require any additional support with your application, reach out to the Talent Acquisition specialist for this position, so we can make arrangements for you.Good luck with your application! We look forward to hearing from you.
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