.Our Company Teradata is the most complete cloud analytics and data platform for Artificial Intelligence (AI). At Teradata, we believe that people thrive when empowered with better information. For billions of people around the globe, Teradata is positively impacting everyday lives by managing trillions of digital interactions — each one a data point to better inform or an insight to empower more confident decisions. Businesses use Teradata to deliver rapid innovation, scale operational efficiency, reduce friction in supply chains, and protect the enterprise's most valuable information — all with the goal of creating amazing and impactful customer experiences to thrive and grow.We are looking to broaden the scope of influencers we work with beyond traditional industry analysts. This role will extend our existing analyst relations efforts as we recognize that many types of influencers play a role in buying decisions, and our goal is to develop a program that targets those with the greatest impact. We are seeking an agile and motivated marketer to lead and manage Teradata's Influencer Marketing program. This individual will cultivate strategic relationships to enhance Teradata's perception in a positive and innovative way. This role is ideal for a driven, creative, and highly effective communicator with experience in analyst relations, content creation, influencer marketing, and/or social marketing. You will report to the Global Head of Analyst & Influencer Marketing.What You'll Do Build and oversee the end-to-end execution of the global influencer marketing strategy, and corresponding programs and campaigns.Set up and track Key Performance Indicators (KPIs) to measure success, and report on campaign performance.Research and identify global influencers, industry experts, independent analysts, and thought leaders who align with our target audiences and brand values.Serve as the liaison between influencers and Teradata while maintaining professional decorum, attention to detail, timeliness, and mutually and strategically beneficial engagements.Liaison with the Marketing team (e.G., Social, Demand Generation, Content, PR, Brand teams) to create and coordinate marketing strategies that work across different channels.Define a communications cadence and feedback loop to ensure the dissemination of influencers' insights from engagements and research is shared with the right stakeholders at the right time.Manage scaled communications efforts for influencers and analysts.What Makes You a Qualified Candidate A Bachelor's degree in marketing or technology.1-3 years of marketing experience in an established B2B environment.Strong communication skills (both written and verbal) to speak, present, and collaborate.Excellent interpersonal and relationship building skills.Track record in outreach campaign strategies.Understanding of current social media and influencer marketing trends.Well organized with great time management skills
