Description
We're looking for a tenured, data-driven Sr Product Marketing Manager with strong analytical and project management experience to join our Marketing team in London. In this role, they will own the retention strategy for Alexa and digital subscriptions on Alexa (E.g.- Amazon Music subscription on Alexa) across different Alexa endpoints. You will work with multiple senior stakeholders across the Alexa org and drive the retention strategy across customer cohorts. This will be a highly visible role in the Alexa International Marketing org and will be an opportunity to work across teams in International locales.
The Senior Product Marketing Manager will be supported by a team of Marketing Ops responsible for campaign set-up and execution. Candidates with experience in subscription marketing will be preferred.
Key Job ResponsibilitiesRetention strategy development: Design and implement the retention strategy to reduce churn rates across Alexa and digital subscriptions on Alexa.Customer Insights & Analysis: Utilize data analytics to gain insights into customer behaviour, identify at-risk segments, and develop targeted retention campaigns.Lifecycle Management: Develop and execute marketing programs across various stages of the customer lifecycle, ensuring a seamless and engaging customer experience.Campaign Management: Plan and manage multi-channel retention campaigns, including email marketing, in-app messaging, and personalized content.Cross-functional Collaboration: Work closely with Product and Business Intelligence teams to align on cross-functional efforts to retain customers.Performance Tracking: Monitor and report on the effectiveness of retention initiatives using key metrics and KPIs to measure success and inform future strategies.Experience using SQL or analytical tools for conducting data analysis.Experience with customer segmentation, profiling, and targeting.Basic QualificationsExperience in professional non-internship marketing.Experience using data and metrics to drive improvements.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience building, executing and scaling cross-functional marketing programs.Experience leading go-to-market for consumer software or hardware product launches.Preferred QualificationsExperience using SQL or other analytical tools for conducting data analysis.Experience with customer segmentation, profiling, and targeting.Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
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