You will manage from day-to-day to quarterly SEM processes such as bidding optimization, keyword improvements, ad copy improvements, and A/B testing and ensure a great overall user experience that will translate into conversions.
You will work together with a world-class team of performance marketers, data analysts, tracking analysts, and martech managers to build a high-performance Search Marketing Organization that will allow shaping the travel industry in the years to come.
What will you do:Build, maintain and improve our search engine marketing campaigns.Optimize bid strategies ensuring that SEM ROI is aligned with company targets.End-to-end ownership and execution of quarterly strategic initiatives for improvements of our overall SEM capabilities.Manage and deliver a logical, continuous testing and optimization roadmap.Closely collaborate with our Analytics, Product, Content & Creative, and Flights Content team to identify and execute levers for profitable growth.Contribute to our global SEM strategy by identifying opportunities to streamline and automate processes.Potential full ownership of a region for search engine marketing channels and as well more upper funnel channels.Requirements:At least 3 years of in-depth and hands-on experience managing SEM Accounts; more is a plus.First-hand experience with Google Ads and Google Ads Editor.SEM Experience in Air Travel is a big plus.Fluent in English; another language would be an advantage.Preferably you have also worked with SA360 or some other SEA automation tool.You are a collaborator by nature who values the benefits of teamwork and knows how to get the best from your peers and team members.Data-driven mindset, good at identifying insights and data storytelling.Strong communicator able to make their point in simple terms and define the steps and requirements to get there.Executor able to translate the theory and planning into a workable plan which delivers the desired results.Critical thinking mindset, with a continuous improvement and can-do attitude.Organised and methodical with the ability to instill work procedures and processes across various functions and geographies.You are a 'citizen of the world' who embraces an international cross-cultural environment.We offer you:Flexible working hours.30 paid vacation days, sick days, private medical insurance, Employee Assistance Program, GymForLess membership.The annual subscription for El Bicing.Flight vouchers to celebrate your kiwi anniversaries.Hardware from Apple or Microsoft based on your preferences.Unlimited contracts within a forward-thinking and ambitious company.Relocation package (including visa transfer support).Dogs and parties are welcome in our offices.Interested? Join us and hack the traditional ways of travel!
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