Working with the PR Manager and the Head Office global communications function, the PR & Social Media Executive manages all national PR and non-marketing communication for MSC Cruises Spain in order to increase MSC Cruises consumer, as well as trade-facing brand awareness. The PR & Social Media Executive also works within the Social Media team.
Responsibilities:
Works with the PR Manager to develop and deliver a yearly strategic consumer and trade media relations PR plan that encompasses both local and global initiatives.
Is a point of contact for all print, online, and broadcast media.
Manages, adapts, and localizes global consumer and trade media relations materials and other tools to local specificities for articles, interviews, press releases, web news, etc.
Supports the delivery of local as well as in-market global events such as on-board and other press trips as well as press conferences.
Plays a key role maximizing the communications value in Spain for the upcoming christenings.
Manages and coordinates reactive media requests and identifies proactive opportunities, in line with the key business goals-supporting communications objectives set forth by the yearly PR plan.
Researches, reports, and analyzes the competitor's communications impact in Spain.
Acts as the market key contact, coordinator, and main content provider for all local and global, Spain-relevant employee engagement (internal communications) under the leadership of the Global Employee Engagement Manager.
Works with the Social Media team to deliver good content and community management in the Facebook and Twitter local profiles.
Experience in working with influencers and analyze and identify new opportunities.
Minimum Requirements:
BA degree required.
1 to 3 years of relevant experience either in agency or in-house.
Demonstrate a track record of having contributed significantly to the planning and successful delivery of articulated consumer campaigns, building differentiated positioning for high-profile brands, ideally in a highly-competitive business environment.
Good knowledge of Microsoft Office, particularly PowerPoint.
Independent, self-starter, action and result-oriented media relations professional.
Existing consumer media relationships is a must and travel/hospitality expertise is an advantage.
Flexible, able to roll up sleeves and inspire and gain the goodwill of non-communications peers by example, influence, and with an unshakeable can-do attitude.
Has a sharp sense of what moves the needle in awareness and perception and is able to prioritize efforts and budget resources.
VISA REQUIREMENTS: Right to work in Spain.
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