In the D2C Digital sales team and reporting to the D2C Digital Sales Director, we need a person who leads the digital content coordination for online sales channels.
This person will work closely with the marketing content hub and the DTC designer, ensuring quality and timely delivery of assets to contribute to the achievement of targeted sales objectives.Key FunctionsDigital Content single point of contact for all direct sales content assets needed from the consumer side.Coordination of briefing creation for each channel in e-commerce and e-tailers in alignment with brand guidelines (jointly with GO; e-commerce and Digital Marketing Manager and Director of Digital Strategy).Coordination with the Content Hub within the Consumer Area to send the briefings and requests through Asana to receive the season campaigns master-packs.Coordinate with the D2C designer to transform master-packs into the assets needed for all the D2C channels.Check all assets delivered meet briefing requirements approval.Manage translations with the different points of contact for each language, ensuring quality in their translation, graphics/aesthetics, and adherence to brand guidelines.Coordinate with the Copywriter in the consumer team to adjust copy master-packs to SEO text for onsite, newsletters, or paid media campaigns.Review content quality in different languages using the right tools, ensuring pixel-perfect assets are delivered and provide process optimization proposals for better performance of the Digital Content.Provide a quick overview and reporting on the number of requests, final assets, translations, and other relevant performance KPIs.Manage the digital content budget with the translation agency.RequirementsEducation: Business Administration degree specialized in marketing, Advertising Public Relations, or similar.4 years' experience managing projects in marketing, communication, or digital teams.Languages: English is necessary (level C1 or Proficiency).Digital Tools: Asana, Google Data Studio, Google Analytics, Adobe Creative Suite, MS Office 360.
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