Job Title: Marketing Operations and Marketing Technology Manager
Summary of the role: As a member of the Marketing Operations team in the Travel Unit, you will be responsible for delivering best-in-class marketing activities and processes that help to achieve the Travel Unit's ambitions and ensuring that we work with the best possible technology and tools for this purpose. You will work closely with all areas in the RMS - RevOps, Marketing, and Strategy to deliver efficiency and effectiveness by bringing new business capabilities with our people, processes, and tools. Marketing Operations owns the MarTech stack and looks after its maintenance and improvements with vendors.
Your daily tasks: Marketing operations:
Manage contractual relations with 3rd parties mainly on following topics: Mar Tech / Translation / Learning and Development.Collaborate with TU MKT and with RevOps in tracking marketing performance with key operational metrics (e.g. defining common SLAs, developing processes by identifying and analyzing gaps and best practices to ensure efficiency, etc.).Work closely with other TRU marketing managers to track and maximize resource allocation and utilization for assigned tasks.Contribute to the definition of the tracking methodology for marketing activities that will be used to measure performance to define overall marketing success.Mar-Tech:
Oversee marketing technology stack (including project management, implementation, evolution, administration, governance).Own the end-to-end Marketing digital transformation, vision, priorities, and roadmap.Lead the strategic execution and follow-up of marketing digital initiatives.Ensure MarTech stack is fully operational and act as SPOC for the MarTech vendor(s) for needed improvements and maintenance.Support the Travel Unit Marketing team in showcasing their contribution to revenue growth.Gather business requirements from the Marketing community (Inc. Product Market Management, Corporate Marketing) and measure the performance of marketing activities through the MarTech stack.Marketing Campaigns (Digital):
Platform management: Business platform owner/ Platform governance (within channel governance). Be responsible for any new requests or needs for the Platform including future integrations, roadmap management, and channel. Arbitrate priorities and backlog management (inc. Change requests).User Management:
User upskilling and adoption (All training needs), User functional support (First level support).Forms:
Change Request Management (run) Animate MKT community creating form. Define and ensure adoption of best practices and business rules for creating effective and efficient forms (example: recommendation of hidden field for campaign ID).Marketing data governance: Act as Data Owner for MKT data (Customer Profile & Attributes).
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