.Overview Able is a purpose-driven company focused on making the overall population fitter, healthier, and happier by providing a 360-degree personalized approach to weight care for tens of thousands of people worldwide.
We are customer-obsessed, authentic, and super pumped to create innovative tech solutions that are accessible and will impact and improve the lives of our customers.
Able Able is different.
It provides a science-backed, comprehensive program personalized to users' biology and lifestyle and supported by 1-on-1 coaching.
The team You will be joining a strong team of > 70 people with high talent density who enjoy working in our fast-paced, 100%-remote environment.
Our team is fully international and passionate about building the future of health and weight care for our customers.
The Product Able is your digital platform to access the best weight care, health, and wellness experts across the globe.
Able offers one-on-one health, nutrition, and wellness support at your fingertips.
Get matched with your online coach to set a personalized action plan, build healthy habits, and stay motivated to achieve your health and weight goals.
About the job For this specific position, we take into consideration applicants for Full-time but also Part-time employment as long as you are available to work a minimum of four hours per day.
What you'll do Develop a display ad strategy that increases our ROAS and scales spend to the optimal point under diminishing returns on Facebook with potential to add Google display.
Implement and continually adjust the appropriate spend across ad campaigns and platforms.
Automate operations and scale the display ad program by proactively monitoring app download sources to set and exceed customer conversion goals.
Develop and implement AB testing frameworks and regular ad refreshes to combat ad fatigue and increase ad engagement and ROAS.
Proactively recommend new campaigns, and provide performance feedback to internal teams.
Use a mindset of experimentation to quickly test and advance from one new ad concept or ad platform to another to serve our unique business needs.
Collaborate with the analytics team to build a performance metric dashboard and present learnings and actionable recommendations to the stakeholders.
Partnering with the finance and analytics teams, monitor and own the LTV-to-CAC for display ad spend.
About you 2+ years of Paid Media experience at a start-up or a tech company offering apps to consumers.
Demonstrable experience, certifications and relationships with Facebook Ads, bonus for Google Display ads too.
Deep knowledge of Facebook's variety of tools for ad execution and conversion tracking.
Proven track record of establishing and scaling an ROI-positive display ad program that directly drives high volume of product conversions.
You are a great storyteller and communicator who can build relationships with a diverse set of internal/external stakeholders