Chief Marketing Officer, EMEA Are you a senior leader who collaborates with colleagues and peers to create marketing strategies and track success? This leadership role positions you to drive regional marketing strategies, align marketing activities with campaign goals, and deliver marketing initiatives within the region while partnering with leaders to test and evolve campaigns as you monitor metrics. It's an outstanding growth opportunity! The candidate will be based in one of the key European countries (UK, France, Spain, Germany, Netherlands, or Italy).
Aon is in the business of better decisions At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive, diverse team and are passionate about helping our colleagues and clients succeed.
What the day will look like As a regional leader, you will take the initiative in the planning and execution of regional marketing campaigns to drive growth, ensuring alignment with Aon's global marketing strategy. You will have a dual reporting line into the Head of Global Marketing and Region CEO. We know that our global strategies succeed when we understand and support regional needs, which is where you will own the tailoring of content to suit the local markets and demands of the region. Through coordination of in-region marketing communications in collaboration with other regional leaders, your team will build consistent messaging and resolve appropriate regional critical metrics and marketing growth targets.
Other responsibilities include: Planning and implementation of regional and local marketing events and campaigns with post-event reporting to rigorously deploy, monitor, test, and adjust campaign strategies in the market and activation across paid media, social media, and Aon.com.Align marketing strategy, planning, and campaigns in partnership with the Head of Global Marketing and regional CCOs.Work in collaboration with global Risk Capital and Human Market Strategy Leads, and their respective teams, to position regional content needs for global solution line development and ensure consistent regional messaging.Direct the marketing team's work to create regionally relevant, integrated 'Aon United' demand-focused, multi-channel programs by buyer type, persona, and segment that move clients through the sales funnel.Drive regional key objectives for demand-focused programs while guiding and supporting buyer leaders and sub-regional growth marketing leaders to plan and deliver activities that support growth priorities.How this opportunity is different Unlike similarly-titled roles in other companies that distribute global content in local languages, we expect you to collaborate closely with the regional CEO, regional CCO, and regional solution line/business leaders to build and deliver a robust marketing plan that aligns to regional growth priorities and regional revenue goals.
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