.Digital Marketing at Dentons The Client Relationship Management team is part of the Digital Marketing function at Dentons and an integral part of the Global Clients and Markets department.
The focus of Digital Marketing at the firm is to continuously increase profile and opportunities through the collaborative and measured use of integrated, multi-channel digital marketing practices and tools that empower Dentons marketers, business developers, and professionals to generate more leads, improve more outcomes, close more deals and increase their efficiencies.
Purpose of Role Data-driven with team management experience, you will have in-depth knowledge of data privacy risk management, a keen eye for technical excellence, and a firm understanding of client-led approaches to deliver best-in-class digital experiences working seamlessly with the wider Clients & Markets department and with global and regional functional leaders from across the firm.
Working closely with the Global CRM and Engagement Senior Manager and in consultation with the Global Director of Digital Marketing to develop a CRM plan for the Europe and UKIME regions of Dentons, in consultation with global and regional stakeholders.
Promote and champion global CRM best practices, disseminate knowledge, and deliver presentations to various stakeholders covering commercial benefits to CRM, data insights reporting, data collection, and segmentation.
Manage the firm's CRM tool (Interaction), process improvement activities, and data quality management via onshore and offshore data stewarding operations.
Manage CRM performance reporting and data-based insights reporting for Europe and UKIME, contributing to digital function performance reporting as appropriate.
Determine a clear scope of work for the Europe and UKME regions with input from the UKIME team, aligning with North America and globally in liaison with relevant key stakeholders to ensure harmonization of digital channel marketing strategies, resourcing, and plans including management of SLAs where necessary.
Undertake special projects requiring CRM support liaising with senior stakeholders including but not limited to combinations, global and regional campaigns, and regional initiatives as required.
Contribute to data privacy / GDPR risk management across Europe and UKIME working closely with Dentons Data Privacy Lawyers, the Risk team, the Business Security team, and relevant regional stakeholders.
Oversee the day-to-day management of IKS, the firm's offshore data cleansing service, to ensure the vendor conforms to the firm's business processes effectively and timely, and with the onshore team, undertake periodic spot checks of quality of work.
Also, support the management of the LexisNexis InterAction and Fellsoft vendor relationships.
Manage the development, production, and distribution of relevant reports as required