Hello!
At Factorial, we're looking for a new Inbound Marketing Media Manager - French Market to help us boost the company to the next level.
Ready to be part of the challenge?
The RoleInbound media is the main acquisition channel for Factorial since our foundation.
We build valuable content for small and medium companies on the topics of people and organizational management.
We create blog posts, webinars, tools, guides, ebooks, videos, etc., that capture the attention of an exponentially growing pipeline of HR managers.
With time and nurturing, those relationships trigger sales conversations and new customers for Factorial.
What will you be doing:Take ownership and drive France's organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition, and revenue.Develop and implement SEO actions and strategy including:Outreach link-buildingWebsite technical analysis, performance, and auditContent strategy and optimizationIdentify new organic revenue opportunities (outside of existing business lines) to grow our active user base +XX% MoM.Define and execute content promotion tactics on social media and others to attract a high volume of visitors.Manage campaign ROIs and brand KPIs while overseeing the media budget and resource allocation.Manage the French inbound marketing team and external suppliers of the market: PR agency, link-building agency, copywriters, brand ambassadors, etc.Set clear targets and ensure that the Spanish inbound marketing team is constantly pushing themselves to grow on a hard- and soft-skill level.Work alongside the Sales, Product, Performance, and Marketing Ops teams to ensure that market goals are met.Your ProfileYou are a native French speaker & fluent in English.Previous working experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company.Strong track record of achievement (demonstrated through greater responsibility, overachievement on KPIs, fast track promotions).Deep knowledge about SEO: keyword research, link-building, on-page/off-page optimization, acquisition tactics, etc.CRM and customer journey management (funnel optimization, nurturing, scoring, etc.
).Drive, tenacity, and results-oriented.
You're hard-working, motivated to make a big impact, and you persevere until the job is done.Initiative and growth mindset.
You often come up with ingenious ways to reach your goals.
In addition, you're constantly analyzing the market to implement new ideas and opportunities.Strong bias for action and the ability to foster a competitive, results-driven mentality in your team.You are extremely persistent by nature and unwilling to let your team loose or leave problems unsolved.Analytical rigor.
You know how to quantitatively analyze and optimize inbound marketing programs and growth initiatives.
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