FUNCTIONS: The SBM will be responsible for Brand plans and execution, portfolio, and product management.
This can either be the launch of an invention, the adaptation of existing product (distribution) or an upgrade of packaging (redesign).
The job includes:
Working alongside (group) brand managers on initiating Long Term (3 years ahead) and Short Term (1 year ahead) brand and product strategy and marketing plan.Brand strategy plans and execution for all markets.Pro-active sales performance management and monitoring and redirect when necessary.Trade marketing/NPD/research and liaising with local marketing/sales.Continuously initiating quality and assortment improvements.Responsible for briefings:Product (Standard, current assortment, new product development, innovation projects)Packaging artwork and user manuals related to the brand and/or product for all markets.Responsible for (launch) deployment and follow-up.Responsible for product content together with Content manager, ensuring consistency and completeness: video and photo for comms materials, including approval of content.Trainings on product.Product market launch plans, including launch briefing, planning, forecasting, and business case.Initiating and approval on Central product projects/promotions (theme/financials), sell-outs.Research: briefing and support qualitative & quantitative research for brand, product, etc.Communication lines: Direct report into: Group Brand DirectorDirect reports: brand managersWorking alongside:Internally: (Central) Marketing, Sales, Finance, Supply Chain, Innovation Team, Product DevelopmentExternally: licensed partners, distribution partners, copywriters, agenciesEducation and experience: Minimum: University degree in marketing, business administration or any other related field (Bachelor / Master / Diploma)Clear Marketing knowledgeExcellent project management skillsExperience with working with and responsibility for deadlines.Ability to work on a variety of projects at the same time with deadlines.Affinity with company products, knowledge of and experience with toy market is preferred.Fluent in Spanish and English.Minimum career experience in a similar role of 5 years.Other competences: Pro-active, leading person with vision and driveCommercially minded; knowing what is important for a healthy company.Creative mind: capable of creating product ideas or guiding the product development team in a constructive way.Independent but also a team playerStrong in communicating as a real center person, the spider in the web role.Capable of setting the right priorities and managing a broad, sometimes complex agenda.Capable of (frequent) traveling to home markets (EU)No stress.The company offers: A commercially driven, but informal culture that is shared with an enthusiastic team of colleagues.Sales and marketing driven and ambitious organization.Healthy working environment and positive atmosphere.Informal and open mentality, short communication lines.
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