.#WeAreUR and we continuously redefine automation At Universal Robots, part of Teradyne Inc., we are empowering change in the way work is done. Our vision is to create a world where people work with robots, not like robots. And with 70,000+ cobots already installed worldwide, we're well on the way to achieving it. Working towards our vision gives us endless opportunities to learn, grow, innovate, and solve problems together as we bring our technology to companies of all sizes all over the world. You will have the chance to build a career as unique as you are, with the global scale, support, inclusive culture, and technology to become the best version of you. As the Global Industry Marketing Manager, you'll be at the forefront of shaping our industry-focused marketing strategy. Your mission? To define, develop, and activate impactful marketing initiatives. Collaborating closely with Industry leadership, Sales, Demand Generation, and Regional Marketing, you'll drive the strategic and tactical deployment of marketing programs and campaigns. Your focus? Elevating awareness and fueling demand generation across both established and emerging industries. Key responsibilities: Develop and execute go-to-market marketing plans tailored to specific industries. Partner with industry leaders and regional marketing teams to identify needs, co-create action plans, and align efforts for successful go-to-market activities. Serve as program lead for the development and implementation of companywide marketing programs within each industry. Foster targeted approaches, including events, associations, and trade press initiatives, to maximize impact. Work closely with Account-Based Marketing (ABM) and large account teams to craft compelling industry-specific content. Address the unique challenges faced by large companies through impactful enablement and campaigns. Work closely with product marketing to infuse industry-specific content and features into our overall messaging and collaterals. Work closely with the channel marketing team to design industry content and campaigns that resonate with our partner ecosystem. Track the adoption and activation of industry enablement and campaigns, analyze ROI and impact on marketing generated revenue. Engage with data analysts and competitive intelligence teams to support your strategies. Stay informed about market trends and competitions through regular monitoring. We are driven by honesty and act with integrity - #WhoAreU To thrive in the Global Industry Marketing Manager position at UR, we envision that you possess the following experiences and skills: 10 years of industry marketing experience, particularly in industrial automation (bonus points for robotics knowledge). A solid understanding of the global industry landscape, including familiarity with channels such as tradeshows, conferences, industrial media, online directories, and industry associations