Job title: Dutch-speaking Senior Marketing Manager
Job type: Permanent
Emp type: Full-time
Industry: Digital Marketing
Functional Expertise: Language, Marketing
Salary type: Annual
Location: Madrid, Spain
Job published: 25/08/2024
Job ID: 37534
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Job Summary: Our client is currently seeking a Local Marketing Manager for the Netherlands, responsible for orchestrating our demand generation efforts, balancing organic and paid tactics in the Netherlands and Belgium. As part of their growing international team, you'll tap into a vast network of digital designers, brand managers, and marketing experts who have successfully launched and scaled the company across 13 countries: Norway, France, Spain, Poland, Italy, Germany, Switzerland, Portugal, the UK, Sweden, Austria, Belgium, and the Netherlands.
What you'll be doing:
Understand and always be the voice of our customers.
Be responsible for the local content marketing strategy and implementation (e.g., blog, landing pages, e-books, email nurturing strategy & flow, newsletters, etc).
Deploy local global marketing campaigns, activities, and best practices from other Otovo markets.
Be a key user of our CRM (Hubspot) and responsible for our local marketing CRM assets (emailing, contacts lists, workflows, etc).
Deploy and optimize our local customer referral program.
Drive online customer reviews and testimonials.
Draw insights on local consumers and local competitors.
Monitor, optimize, and report on marketing performance.
Collaborate closely with the central marketing teams and other Otovo departments in all of Europe.
What you need to be successful in this role:
Fluent in Dutch and English.
At least 5 years of experience managing multiple marketing channels.
A bachelor's or master's degree in marketing, communications, business administration, or a similar field.
Self-starting mentality with a keen eye for detail.
Strong written and verbal communication skills in Dutch and English.
Proficiency in usual Marketing Platform tools such as Google Search Console and Google Analytics and in CRM tools such as Hubspot.
A blend of creativity and data-driven decision-making.
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