Y-936 Rrp Lead Iberia

RRP Lead Iberia | Tobacco multinational company

The company is a globally renowned entity; this position is based in Madrid.

As RRP Lead, your responsibilities will be: Strategic Leadership: Drive the evolution of the RRP portfolio and consumer ecosystem across non-traditional channels, online platforms, retail, and consumer care, leveraging data-driven insights to refine strategies.End-to-End Consumer Journey: Oversee the entire consumer journey across offline and online channels, ensuring a seamless experience and synergies across the Iberia Cluster.Cross-Functional Collaboration: Lead initiatives in coordination with key internal and external stakeholders.Performance Management: Monitor and evaluate the effectiveness of marketing activities, using data and analytics to inform future decisions and align with business goals.Leadership & People Management:Team Leadership: Lead, mentor, and inspire a large, diverse marketing team, fostering a high-performance and collaborative culture.Stakeholder Engagement: Act as a senior point of contact for RRP insights and business needs, providing actionable recommendations to key decision-makers in the market, region, and HQ.This is an exciting opportunity to lead a forward-thinking team and contribute to the future of the RRP category. If you're passionate about consumer-centric strategies, data-driven marketing, and leading cross-functional initiatives, we want to hear from you.

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