Company Description
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
The Iberia Marketing Team purpose is to connect our brands and products with our audience: kids, kidults, parents, gifters.
Job Description The Opportunity:
Reporting to the Iberia Marketing Lead and dotted line to the EMEA Director Digital & Omnichannel, as Associate Manager Media you'll be responsible for driving the Iberia digital media agenda and activations to deliver maximum ROI. The position includes management responsibilities of a team.
What Your Impact Will Be: Drive Iberia Media Strategy & Processes:Translate insights into strategies and actionsIdentify missing insights and trends and implement solutions to be a more consumer-centric, insights-focused teamContinuously track and evaluate the performance of your efforts, and if necessary, adapt your strategy for the futureDrive test & learn agendaBudget management and coordinationBe externally focused: Assist to internal or external digital workshop.Keep up on trends in digital mediaActively work towards promoting best practice and efficiency gains in everything the team doesCoordinate and collaborate with Category team and Regional Digital team to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the countryLead Integrated Media Planning: act as media lead and coordinator internally and with agencies and oversee all digital media campaignsBrand Audience strategy: collaborating with the Brand teams to understand Brand/Category specific needs when it comes to precision targeting, and to identify the data-enabled strategy for reaching our target consumers, optimize brand media plans, circulate best practices. Strategically dissect and question briefs, and briefs answersDigital engagement lead: (CTV, Youtube, Gaming, Social, Influencers)
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