.CBC/Radio-Canada Posted on Friday, December 10, CBC/Radio-Canada Senior Manager, Entertainment Marketing (English Services) - TOR08271Job Family:RevenuePrimary Location:TorontoStatus of Employment:Permanent, Full-timeWork at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms.Ur successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.R> Do you think you have the ability and drive to keep up with this exciting, ever-changing industry Whether it be in front of the camera, on air,online or behind the scenes,you would be joining a team that thrives on making connections and telling stories that are important to Canadians.R> What Youll DoWe are searching for a dynamic, strategic and creative marketing leader with a love for all things entertainment to play a key role in driving audience growth and engagement at CBC!
Reporting to the Senior Director of Marketing, you will lead marketing strategies for all CBC entertainment video content and brands across all media platforms while collaborating with programming, product and marketing teams across Canada.R> Drive, initiative, creativity, strategic thinking, sound judgment and thought leadership are all critical components to this position as well as being equally comfortable in both a highly collaborative environment and working independently.Ou value diversity of thought and experience and strive to create a work culture that is highly collaborative, inclusive and respectful.R> Key Tasks:Leads Marketing teams in collaboration with partners in Creative, Research, PR, Programming,Media Solutions (sales and distribution),Business Intelligence and Media Planning to build effective multi-channel marketing strategies and campaigns against key entertainment programming properties and partner content for CBC Television, CBC Gem and CBC.Work with complex data sets to extract insights from performance to produce actionable, repeatable and scalable outcomes.R> Works with strategic partners both internally and externally to develop and nurture relationshipsManage media sponsorships, partnerships, deliverables and post reportsLiaise with external clients, agencies and product teams to identify and capitalize on new cross-platform audience engagement opportunities which contribute to success and enhance the CBC brand.R> Anticipate future requirements and determine appropriate action,ensuring that implementation and management of plans both support priorities and effectively leverage resourceProvide thought leadership and industry insights to support / lead special projects, new initiatives and innovation opportunitiesProvide direction to staff in order to achieve desired results.Dvise, guide, and assess performance#J-18808-Ljbffr
