Who are we? At Vertiv, we're on a mission to empower the people that will power the future.
From a simple swipe to life-changing medicines, from push notifications to generative AI.
We design, manufacture, and service the products and solutions that keep the world connected.
With $5 billion in sales, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.
We are now looking for a new EMEA Portfolio Marketing Manager to join our dynamic team in Madrid, Spain!
Role Overview:The EMEA Portfolio Marketing Manager oversees Vertiv's product portfolio for Europe, Middle East, and Africa, including product launches and active portfolio campaigns.
This role is key in supporting the company's go-to-market and ongoing promotional strategies for the organization's products, driving sales enablement and guiding targeting efforts for market segments.
Key Responsibilities:Ensuring product launches and campaigns follow best practices for measuring effectiveness, including success KPIs, lessons learned, and launch costs.Monitoring and reporting on the performance of the marketing product launch and active promotional results.Driving sales enablement best practices and standards to support sales and regional field/segment marketers in meeting their revenue targets.Establishing strategies and campaigns to drive retention, upsell, and cross-sell for the product portfolio in specific segments.Acting as a trusted advisor and connection point between regional marketing teams, marketing COEs, regional offering managers, and regional sales teams for any portfolio-related activity.Developing a deep understanding of the EMEA buying audience and segments by conducting research to gather insights about target personas, buyer needs, and the purchasing decision process.Driving an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are outcome-based and centered around customer buying needs.Overseeing and providing input for product positioning, value propositions, and messaging that resonates with the buying audience.Providing leadership, direction, and mentoring to guide marketing launch teams in their day-to-day activities.Qualifications:Bachelor's in Communications, Marketing, or related field.Master's in Communications or Marketing (preferred).Ability to conduct market, competitor, and customer research to gather insights and assess market opportunities.Ability to create value propositions and messaging strategies.Strong writing, communication, presentation development, and delivery skills.Demonstrated competence in critical thinking and problem-solving.Strong business acumen and decision-making skills.Goal-oriented self-starter; comfortable with ambiguity and capable of defining clear objectives.
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