Senior EMEA Product Manager, Thermal Therapeutics
Onsite Location(s): Madrid, NW, DE
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information, and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.
About The Role
The core objective of this role is to support the relevant product franchise(s) in achieving the goals and objectives of their Division.
This person should drive the achievement of business growth through focused market/competitive analysis and the development of a tactical marketing plan in coordination with the sales and marketing organization. This is a strategic position in the EMEA Marketing organization. The successful candidate will be managing:
The key strategic products franchise, POLARx Cryo Ablation system, to support the growth of Boston Scientific (BSC) in the Atrial Fibrillation (AF) Market.
The RF products franchise to protect and grow BSC position into the EP Market.
Through impactful marketing strategies and tactics, this role will help the EMEA organization to maximize market penetration and gain share.
In This Role, You Will Be Responsible For:
Market Development: Assists in the development and responsible for the execution of post market strategies; Identifies clinical/market trends and suggests new product/marketing opportunities; Creates and manages Physician training programs; Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Supports field execution of marketing programs through active presence in the field, working with sales representatives and clinical specialists; Develops creative approaches to market existing/new products; Assists in creating reimbursement strategies.
Building and Maintaining Relationships: Identifies and develops relationships with key opinion leaders in the field; Develops support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Develops and maintains relationships with key functional areas including Global marketing, market research, clinical and regulatory.
Planning and Analysis: Develops operational product launch strategies and identifies product roll-out strategy; Franchise/product responsibility for developing competitive strategy and product analysis; Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, P.E.R.'s, etc.; Understands how product profit/loss is impacted by consignment plans, national contracts, etc.
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