(Wj296) Insight Manager

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Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
Come and work at the heart of change.
Mission and Responsibilities:Responsible for delivery of actionable local insights and market-specific research.Interlock with global analytics hub in Mumbai, ensuring front-end analytics are relevant and adopted in local markets, including dashboards, models, A/B testing, etc.Responsible for developing and delivering Analytics roadmap for the markets, identifying priorities and business goals to be driven or influenced by Analytics.Creation of action plans for markets using analytics outputs and insights across digital, customer, campaigns, and social media.Support business performance tracking and analysis, insights generation to drive marketing actions, optimization of different processes along the entire sales funnel.Manage end-to-end analytics activities including data reports, data enrichment, campaign KPIs and insights according to market-specific objectives.
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