WEB OPERATIONS & LOYALTY PROGRAM SPECIALIST Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. For more information about the Company, please visit www.guess.com .
At Guess, we are committed to our people and to the world as a team working to be a sustainable global leader in the fashion industry. Through principled leadership, we embrace diversity and cultivate the strength, pride and passion for what we do. Everyone in Guess is aware that everyone contributes to progress and makes the company grow.
The role is designed for those ready to take new challenges, being courageous in trying new things and with the will to make an impact in the company and in their career.
If you are inspired to evaluate new amazing professional challenges, this is the opportunity right for you!
Position: PURPOSE OF THE JOB
The Web Operations & Loyalty Program Specialist will report and collaborate closely with the E-Commerce Product & UX/UI Manager to ensure the seamless execution and optimization of our loyalty programs. This role involves setting up and managing promotional activities on our dedicated loyalty platform, coordinating with various stakeholders (internal and external e-commerce Department) to gather program requirements, and ensuring the flawless functioning of all loyalty promotions. The specialist will work alongside the UX, web marketing/e-mail marketing, and customer care teams, syncing also with Q&A and CRM to ensure that all the promotions and the journeys are delivered, providing the best possible experience for our loyal customers and leveraging customer acquisition. Additionally, this position will focus on evolving the functionality and promotions of the loyalty program, supporting the project from an operational tactical perspective to maximize the value of the program.
KEY RESPONSIBILITIES
Ensuring the correct setup and operation of all loyalty promotions for customers.
Coordinating with stakeholders to collect and refine loyalty program requirements.
Setting up and managing loyalty promotions on the dedicated platform.
Collaborating with the user experience, web marketing, and customer care teams to optimize the loyal customer experience.
Innovating and evolving loyalty functionalities and promotions.
Helping to set up non-loyalty promotions on Salesforce Commerce Cloud including customer group management, campaign setup, and banner placements based on need.
High ability to co-design a valuable loyalty program for different segments.
Understanding of marketing and customer relationship science.
Analysis of other brands' loyalty programs.
Analysis of different loyalty campaigns and running programs for different user profiles.
Implementation & Reporting.
Running different programs, evaluating and analyzing campaigns.
Enhancing the campaign and user relationship.
Reporting key activities and results.
Requirements: SKILLS AND QUALIFICATIONS
At least 2 years of experience in a similar role and/or activities.
Well organized, self-motivated, focused on meeting deadlines, and able to multitask within a fast-paced environment.
Strong analysis & planning skills.
Willing to grow and learn new techniques.
Critical thinker and problem-solving skills.
Good judgment, proven responsibility, and strong analytical skills.
Capability to work under strict, short deadlines.
Able to communicate and cooperate within the department.
Excellent teamwork and communication skills.
Open-minded towards a multicultural environment.
Knowledge of Salesforce products & Software Suite (Commerce Cloud & Loyalty Management Software is a plus).
Fluent in English. Any other language will be considered a plus.
HTML, CSS, JS, AMPSCRIPT, SQL are considered a plus.
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