Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. For more information about the Company, please visit www.guess.com.
At Guess, we are committed to our people and to the world as a team working to be a sustainable global leader in the fashion industry. Through principled leadership, we embrace diversity and cultivate the strength, pride and passion for what we do. Everyone in guess is aware the fact that everyone contributes to progress and make company grow,
We are a big family united by great human values: belief, hope, destiny, trust and respect.
The role is designed for those people ready to take new challenges, being courageous trying new things and with the will to make an impact in the company and in their career.
If you are inspired to evaluate new amazing professional challenges, this is the opportunity right for you!
Position:
PURPOSE OF THE JOB
The Loyalty Program Specialist will report and collaborate closely with the E -Commerce Product & UX/UI Manager to ensure the seamless execution and optimization of our loyalty programs on. This role involves setting up and managing promotional activities on our dedicated loyalty platform, coordinating with various stakeholders (internal and external e-commerce Department) to gather program requirements, and ensuring the flawless functioning of all loyalty promotions. The specialist will work alongside the UX, web marketing/e-mail marketing, customer care teams, in a MIS environment syncing also with Q&A and CRM to make sure that all the promotions and the journeys are delivered providing the best possible experience for our loyal customers, and leverage on customer's acquisition. Additionally, this position will focus on evolving the functionality and promotions of the loyalty program, supporting the project also from an operational tactical perspective, to maximize the value of the program.
Key Responsibilities
Ensuring the correct setup and operation of all loyalty promotions for customers.
Coordinating with stakeholders to collect and refine loyalty program requirements.
Setting up and managing loyalty promotions on the dedicated platform.
Collaborating with the user experience, web marketing, and customer care teams to optimize the loyal customer experience.
Innovating and evolving loyalty functionalities and promotions.
Help setting up non-loyalty promotions on Salesforce commerce cloud including customer group management, campaign setup and banner placements based on need.
High ability to co - design a valuable loyalty program for different segments.
Understanding of marketing and customers relationship science.
Analysis for other Brands' programs of loyalty.
Analysis for different loyalty campaigns and running programs for different user profiles.
Implementation & Reporting.
Run different programs, evaluate and analyze campaign.
Enhance the campaign and user relationship.
Report the key activities, key results.
Requirements:
Skills And Qualifications
At least 2-year experience in similar role and/or activities.
Well organized, self-motivated, focused on meeting deadlines and able to multitask within a fast-paced environment.
Strong analysis & planning skills.
Willing to grow and learn new techniques.
Critical thinker and problem-solving skills.
Good judgment, proven responsibility and strong analytical skills.
Capability to work under strict, short deadlines.
Able to communicate and co-operate within the department.
Excellent team working and communication skills.
Open-minded towards a multicultural environment.
Knowledge of Salesforce products & Software Suite (Commerce Cloud & Loyalty Management Software is a plus).
Fluent English. Any other language will be considered a plus.
HTML, CSS, JS, AMPSCRIPT, SQL are considered a plus.
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