We are looking for an experienced Web Analyst, with an extremely curious data-driven mindset, who is obsessed with tracking and analyzing detailed user behavior and knows how to solve difficult business questions. As a web analyst, you play a pivotal role in realizing our growth ambitions and optimizing campaign effectiveness. You are responsible for interpreting data, creating analyses, reports, and dashboards, providing actionable insights and valuable recommendations based on findings. You will report to the manager of digital marketing and lead our web analytics activities. You will join the digital marketing team,with the overall goal of optimizing the funnel across the entire buyer journey while optimizing spend.Here's a little taste of your challenge:Produce visual KPI-driven reports and dashboards for team members and management on a weekly and monthly basis using our analytics stack (Google Analytics, Data Studio, Power BI).Analyze data to pro-actively identify pain points and growth opportunities within the buyer journey and advise how to improve business performance.Continuously improve data strategy by automating processes and integrating data sources.The ability to add tracking codes and tags via GTM to owned websites and other channels.Together with the CRO team, identify A/B tests and report on results.Discover, create, and manage existing and new customer profiles and segments used to optimize spend and performance.Stay current with industry standards and educate others. Act as the go-to person for all online data-related issues.What do we expect from you?Minimum of 3 years of experience in a web analytics or site optimization position.Advanced expertise in the generation, collection, and analysis of visitor behavior data and turning these into actionable insights.Extensive experience using Google Marketing Platform (Google Analytics 360, Google Tag Manager 360, and Data Studio).Demonstrated ability to extract, conceptualize, and communicate the significant patterns of visitor behavior from web data that identifies relevant business opportunities.Demonstrable hands-on experience with Power BI report development and dashboards, including integrating and connecting external data sources. Tableau is a plus.Experience with CRM Tools such as Salesforce Marketing Cloud / Salesforce Pardot is a plus.Result-oriented, takes initiative, positive attitude.Excellent English oral and written communication skills.Let's not forget the good stuff!25 annual leave days with the option to buy up to 10 days.Working remotely up to 3 days a week.500 euros gross to set up your home office.Birthday off and volunteering time off.Unlimited access to LinkedIn learning.Free English lessons.Employee Assistance Program.Contributory pension scheme and health insurance discounts.Flexible benefit plan (get up to 250 euros reimbursed on a benefit of your choice).Who are we?Webfleet Solutions is part of Bridgestone Europe NV/SA ("Bridgestone"), a subsidiary of Bridgestone Corporation, a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility.Want to join us?Do note that pre-employment screening can be part of the selection process. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
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