Who are we?
European leader in social media management, Agorapulse is deployed in 18 countries and supports +31,000 users worldwide.
We are the highest rated social media management software in Europe based on thousands of real users' reviews on G2.
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About the position At Agorapulse, we believe in empowering businesses to succeed in the digital world.
Our platform offers cutting-edge solutions for social media management, enabling our clients to engage with their audiences effectively and drive meaningful results.
As a Demand Generation Manager - North America, you will be at the forefront of driving lead acquisition and revenue growth in North America, creating targeted campaigns and optimizing marketing operations to contribute to business success.
The missions Your primary goal is to deliver high-quality SQLs (Sales Qualified Leads) to the sales team.
You'll work closely with sales to ensure that the leads you generate meet their expectations and are valuable for conversion.
Actively reviewing and validating lead quality will be key to your success, along with maintaining accountability for pipeline metrics to ensure leads progress smoothly through the funnel.
To do this, you will be responsible for: Developing and executing multi-channel campaigns (email, social media, paid media, events) to generate high-quality leads for the North American market.
Supporting the development and execution of an Account-Based Marketing (ABM) strategy, targeting mid-market and enterprise accounts.
Collaborating closely with sales to align on lead generation goals, optimize handoff processes, and ensure leads are converted into new opportunities.
Analyzing campaign performance and utilizing data-driven insights to optimize and improve ROI, focusing on metrics that drive revenue.
Managing regional events and webinars that generate leads, ensuring efficient post-event follow-up to maximize pipeline growth.
Working with marketing automation tools to ensure the seamless execution of campaigns and maintain accurate tracking of all activities in our CRM.
About you You are the ideal candidate if you are: A marketing operations pro: You understand the marketing funnel and are proficient in using automation tools to drive scalable results.
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