Company Description
Denodo is a high-growth, market-leading enterprise software company backed by HGGC. We are recognized as a leader by Gartner and Forrester and uniquely positioned to address the data fragmentation problems that exist in many enterprises. We thrive in dynamic environments, and at the risk of sounding cliché, we work hard, and we play hard. People at Denodo are builders at heart. Our global teams are constantly interacting and working together to empower people around the world, build community and connect in meaningful ways. Denodo's success is founded on being innovative and creative, on delivering the best solutions with the highest levels of customer satisfaction, and on having a unique piece of technology.
A company can only be as forward-thinking as its people, which explains why we have become the leading developer of Data Virtualization, Data Services, and Cloud Data Integration technologies and solutions for the enterprise. At Denodo, we are like a family and it is of the utmost importance to us that we help support your professional growth every step of the way.
Job Description The Opportunity
Denodo is a leader in data management. The award-winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self-service BI, data science, hybrid/multi-cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo's customers across large enterprises and mid-market companies in 30+ industries have received payback in less than 6 months.
Duties and Responsibilities Demand/Lead Generation
- Engage partners for end-to-end sponsorship/involvement in Denodo-hosted events such as Denodo user conference, roadshows, and virtual summits (e.g. Denodo DataFest and Denodo Fast Data Strategy).
- Own and maintain marketing sections within the partner portal.
- Work with partners to develop jointly branded customer success stories, solution briefs that highlight both the companies' value proposition from a technology/services perspective.
- Develop marketing-in-a-box campaigns and deliver them to partner organizations to enable them to build awareness around data virtualization and Denodo, and generate leads.
- Own, develop, and disseminate partner branding, blog, and press release guidelines.
- Evaluate the marketing performance of partners and recommend improvements.
- Develop partner marketing tools to ensure that partner programs meet marketing objectives.Business Development
- Working with the Partner and Channel Sales managers, establish and maintain relationships across North EMEA with key alliances/business development, partner marketing, and corporate marketing managers, directors, and executives in Tier 1, 2, and 3 global and regional system integration organizations, such as TCS, Wipro, Capgemini, Deloitte, Accenture, Cognizant, and HCL.
- Plan and execute Denodo-hosted partner events (such as Partner Days, Boot Camps, Partner Summits, partner enablement sessions, etc.) within budgetary guidelines and deadlines.
- Use online mediums, Google Ads, and leverage corporate web to support the recruitment of partners.
- Obtain partner testimonials in the form of videos and quotes for building brand awareness.Partner Communications
- Create and release global partner communications in the form of quarterly newsletters and lead nurture alerts.
- Work with partners to develop and issue press releases, media alerts, and bylined articles.
- Promote the joint partner participation and branding via social media channels such as LinkedIn, Twitter, YouTube, etc.
- Maintain the partner marketing collateral centrally in the Google Drive.Qualifications
- BA/BS degree with minimum 10 years partner/channel marketing and field marketing/demand generation experience in a B2B high-technology software company.
- Experience in a B2B environment, high-tech products/services required.
- A passion for delivering world-class partner experience.
- Proven track record of recruiting and managing partner relationships with Tier 1 system integrators such as TCS, Wipro, Capgemini, Deloitte, Accenture, Cognizant, and HCL.
- Experience organizing marketing campaigns involving partners to generate leads.
- Proven history of working with the partners to influence them to conduct marketing campaigns to generate leads through them.
- Familiarity with B2B software sales cycle, and how to use partners to nurture leads, progress opportunities, and accelerate closing.
- Ability to be a leader, driving efforts with minimal supervision.
- Excellent communication skills and high attention to detail.
- Hands-on attitude and creative use of limited resources.
- Team player, passion for work and willing to generate results.
- Good knowledge of Salesforce, Marketo, and various webinar platforms is required.
- Should have prior employee management experience.
- MBA preferred.
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