The CRM Manager will be an integral role in this newly created Channel Marketing team to support the global needs of our Strategic Customer and Page Executive business areas.
This role will be driving the strategy, planning and implementation of global campaigns across priority markets, including segmentation, A/B optimization, end-to-end project management and post-campaign analysis.
The CRM Manager will liaise with the global CRM product team on the optimization and creation of automated campaigns and lifecycles for these audiences.
The CRM Manager will own CRM processes and KPIs, customer journeys logic, segmentations and strategy (short, medium and long term), keeping the customer focus philosophy.- Working with the Head of Channel Marketing for Strategic Customers (SCS) and Page Executive (PEX), and regional business partners, create and deliver a CRM plan and strategy to deliver against customer retention and engagement goals for these strategic growth pillars.- Lead and monitor the audience analysis and segmentation projects.- Drive the ongoing benchmark analysis.- Manage a regular reporting process, using lead and lag metrics to measure effectiveness of programme and course correct where necessary.- Analyse results and propose enhancements on lifecycles and adhoc campaigns to maximise ROI within the Global CRM roadmap.- Work with the compliance team to make sure that we are processing all GDPR data requests and are complying with all local market privacy regulations.Minimum Requirements:- Superior project management skills and strategic thinking.- Working experience with Jira or other project management tools.- Working experience with Tableau, Power BI or other reporting tools.- Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data.- High level of motivation and initiative, the ability to motivate the team and to anticipate company's needs.- Experience working in an international multi-brand company with multiple stakeholders is advantageous.- Problem solving capabilities and a positive 'can do' attitude.- Self-starter with a strong ability to work independently.- Data-driven in approach.- Enthusiastic and proactive.- Pragmatic, diplomatic and flexible.- Strong and creative in problem-solving.- Intellectually curious.- Resilient - ability to not be put off by obstacles and resistance.- Confident and self-assured.- Ability to consider global perspectives.Our purpose at PageGroup is to Change Lives, for our customers, our employees and our investors.
We are customer led, people powered and insight driven and everything we do is underpinned by our values:We Earn Trust: We do the right thing, even when it's not the easy thing.
It makes us different from other organisations.
Being accountable and bringing our best is something we should do with pride, every day.Grow Connections: We are connection-builders.
We open doors, work together and take our customers further.
We create a culture where everyone's welcome and where everyone can thrive.Make a Difference: We keep looking forward, aiming to make a difference by being agile and adaptable.
We are committed to being a driving force for positive change.- Competitive compensation and benefits package in Barcelona.- Various flexible working and well-being activity options.- Advance your career in a multinational environment (+40 nationalities).
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