As part of the Digital Marketing Operations & Technology (DMOT) team, you'll join a client-facing global team at the intersection of McKinsey Digital and Growth Marketing & Sales, working to modernize the marketing organizations of leading clients and develop best-in-class digital marketing and personalization capabilities.Digital Marketing Product Manager Analysts will operate with client teams (e.G., sales, marketing, technology) to ensure business cases and goals are met.
You will also engage vendors and agencies to deliver sustainable and innovative marketing strategies for clients.You can expect to work with cross-functional consultants on projects across all industries and be fully integrated with the global firm to help clients launch agile marketing and personalization programs at scale, enabled by data and technology.
You'll have the opportunity to plug into exciting large-scale marketing and digital transformations.You will leverage cutting-edge analytics, AI-driven insights, and personalized content strategies to execute data-driven campaigns that maximize client engagement and ROI, aligning with our mission to drive sustainable, scalable growth for our clients.Drawing on your expertise, you will develop personalized campaigns at scale, helping clients develop the MarTech strategy and roadmap to deliver one-to-one personalized communications tailored to the customer's profile and behavior across digital channels.Additionally, you will harness technology & analytics to solve challenging problems that matter:Provide a distinctive level of problem-solving and subject matter expertise on how to leverage MarTech to deepen connection with customers by increasing customer engagement and personalization and to grow revenue by accelerating customer acquisition and value.Work with client teams to assess, strategize, and implement digital sales strategies.Identify and leverage growth opportunities to drive business objectives.Manage and optimize launch campaigns across paid and owned channels.Design and execute A/B tests to improve conversion rates and analyze performance metrics.Help our clients develop the vision and execute on a plan to implement mar-tech and/or ad-tech platforms that will deliver enhanced customer experiences to attract and grow customers using digital marketing strategies and technology.Contribute to the design and delivery of platforms: As the translator of technology, you will facilitate the creation and communication of business requirements to solution architects, data scientists, and development teams.Apply your distinctive level of subject matter expertise to develop and deliver specific performance marketing strategies and programs that accelerate customer acquisition and customer value across channels.Contribute to defining the implications to the client operating model, new roles and org implications, and define operating processes.#J-18808-Ljbffr