Vp, Technical Seo - Digital Markets

About Gartner Digital Markets : Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world's largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations Capterra, GetApp, Software Advice, and UpCity and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market.

As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds: the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business.

Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

What we're looking for : We are seeking a highly skilled VP, Technical SEO to lead efforts to enhance organic traffic growth by partnering with product, engineering, and content teams to ensure that all Gartner Digital Markets brands, Capterra, Software Advice, GetApp and UpCity are optimized for organic growth.

This leader will work with a global team to drive our overall technical SEO strategy, including: site page structure, URL structure, schema data, content strategy, core Web vitals, mobile Web strategies, establishing SEO testing best practices, SEO analytics, programmatic interlinking, and monitoring changes in Google algorithms.

The VP, Technical SEO will be responsible for executing the SEO strategy across a portfolio of buyer brands, a mix of content and media types, and a global network of .com and country level domains.

Why you'll want to come to work : Implement technical SEO strategies to increase traffic to buyer sites (Capterra, GetApp, Software Advice, UpCity) through on-page techniques such as title and meta-tagging, indexing, keyword ranking, overall site architecture and off-page techniques (link building, backlink profile, etc.) to get exposure while building trust and authority for our content.

Partner with Product & Engineering leaders on prioritizing and implementing Technical SEO improvements.

Monitor and analyze site performance and review tracking metrics to drive enhancements and provide solutions to increase search engine ranking.

Research and evaluate new traffic trends and identify new optimization opportunities. Assess search outcomes related to sites or advertising/marketing campaigns.

Conduct analysis for program effectiveness and use the findings for market site enhancements and to leverage optimization of all programs.

Develop an SEO testing strategy, including evaluating SEO testing tools and determining how to use them alongside traditional A/B experience testing tools.

Lead a globally distributed team primarily based in Barcelona, Spain and Austin, TX, hiring and developing top talent. Manage a positive group dynamic to foster a collaborative and innovative work environment.

What You Will Need : 10+ years of Sales and Marketing experience, with demonstrated expertise with technical SEO and leading data-driven strategies. Expertise with SEO tools, such as Google Search Console, Google Analytics/Tag Manager, BrightEdge, DeepCrawl and Majestic. Knowledge and proven experience with International SEO. BA in Business, Marketing or equivalent work experience, MBA degree preferred. Experience in strategic planning and execution, with proven ability to work collaboratively and drive solutions with technical teams. Extensive experience in strategy formulation, business planning and strategy execution. Ability to synthesize complex ideas into simple, concise value statements and core messages to drive increased revenue and market awareness. Comprehensive understanding of competitive markets and how to build/maintain marketing strategies to reach target markets. Expertise to create and execute a strategic communications plan for various stakeholders/audiences. Strategic leadership skills; ability to craft and articulate a clear, consistent vision and implement effective operating plans. Demonstrated ability to create quantitative based business analysis and develop clear business strategies. Don't meet every single requirement? We encourage you to apply anyway. You might just be the right candidate for this, or other roles.

What you'll find : Limitless growth and learning opportunities. A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you. A chance to make an impact - your work will contribute directly to our strategy. Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & BBQ, and more! A hybrid work environment enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices. New offices close to Glòries and the beach in the fantastic, innovation and tech 22@ district of sunny Barcelona. Fresh fruit, snacks, selection of teas, fair trade organic coffee and a fridge full of beer for our Thursday Beer O'Clock. What you'll receive : Competitive compensation. 23 days annual holiday and an additional day off for your birthday. Private Medical and Dental Care. Life and Disability Insurance. Public Transport Subsidy. Ticket Restaurant Card. Childcare Vouchers (Ticket Guarderia). IncentiFit - annual reimbursement for health-and-wellness-related activities. Pension Scheme. Tuition Reimbursement. Employee Stock Purchase Plan. Employee Assistance Program. Gartner Gives Charity Match. Relocation Assistance - a specialist to help you with all the appointments and paperwork. And much more! What we are : Action Oriented - You have what it takes to deliver measurable results, fast. Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. Collaborative - You believe in the one team, shared mission philosophy. PLEASE NOTE : Applications must be submitted in English. A valid EU visa/passport is required for this position. digitalmarkets

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