We are offering a VP of Research and Measurementposition in our Madridoffice, to build the global contextual advertising leader.
WHO WE ARE Seedtag is the leading Contextual Advertising Platform. Our proprietary, machine learning-based technology provides a human-like understanding of the content on the web, the highest level of brand safety in the industry and unmatched cookieless targeting capabilities.
We engage with the market on both the demand and supply sides to create, activate and launch high-quality advertising campaigns at scale. We are committed to creating a more beautiful, respectful and engaging way to do advertising.
KEY FIGURES 2014 · Founded by two ex-Googlers
2021 · Fundraising round of 40M€ & +10 countries & +230 Seedtaggers
2022 · Fundraising round of 250M€ + expansion into the U.S market
2023 · Expansion into 15 countries + 500 Seedtaggers
YOUR CHALLENGE Research strategy development and execution: Significantly increase the amount of research we produce through a combination of working with external independent research businesses and our in-house teamsUtilize our vast empirical evidence from brand lift studies to inform and drive research initiativesFocus research on three core areas:Elevate our leadership position by evidencing the value of our offering in delivering our clients business outcomes. Empower our sellers to be experts in our clients business with exceptional vertical insight research reinforced with empirical aggregated evidence Support new product launches (eg CTV) and reinforce existing product offerings (eg OLV or our mid-funnel performance solution) with relevant researchMeasurement strategy and evolution: Innovate and expand our measurement capabilities, aligning them with our unique value proposition in contextual advertisingEstablish and maintain strategic partnerships to enhance our measurement capabilities and ensure regional adaptabilityDesign and implement a go-to-market strategy for our measurement and research services, including client segmentation, pricing, messaging, and operational executionTeam Leadership and Development: Build and lead a high-performing team to achieve global, regional, and local research objectivesFoster a culture of innovation, collaboration, and continuous learning within the teamStakeholder Engagement: Work closely with commercial, product, marketing, and strategy stakeholders to validate and refine strategiesSupport localized measurement and research initiatives in key markets like the US and other high-priority regionsEngage with top-tier clients on an ad-hoc basis to support high-value opportunitiesYOU WILL SUCCEED IN THIS ROLE IF 10+ years of experience working in Research or Measurement. 5+ years in AdTechProven experience in a similar leadership roleStrong track record developing and executing successful research and measurement strategies Experience working with internal analytics and data science teams as well as external research partnersExpertise in contextual advertising and related measurement methodologiesExcellent leadership skills with experience in building and managing diverse teamsStrong analytical and problem solving abilitiesExcellent communication and stakeholder management skillsPassion for online advertising and emerging technologies in the digital realmTeam leader, strong collaborator, effective project management skills and critical thinkerFluent in English. Other European languages would be a plusSEEDTAG PERKS Key moment to join Seedtag in terms of growth and opportunities
One Seedtag: Work for a month from any of our open offices with travel and stay paid if you're a top performer
? Access to a flexible benefits plan with restaurant, transportation, and kindergarten tickets and discounts
Health insurance included
Gympass, you will have access to wellness apps with certified psychologists, nutritional plans, on-demand classes and much more
Optional company-paid English, Spanish and/or French courses.
Odilo online school, where you can learn as much as you want.
Real flexible schedule to balance work and personal life. You will be free to choose your work from home and office time with our hybrid style.
We love what we do, but we also love having fun. We have many team activities you can join and enjoy with your colleagues!
BENEFITS OF WORKING AT SEEDTAG Growth: International, highly demanding work environment in one of the fastest growing AdTech companies in Europe. We reject "that's the way it's always been done". In Seedtag you can find an energetic, fresh workplace, multicultural work environment where our members are from different countries in Europe, LATAM, the US and so many more!Impact: The chance to have a direct impact, here you don't work for the sake of working, we all have an impact on Seedtag in our own way, rowing in the same directionDiversity of methodology and people: Seedtag DNA is unique and highly appreciated by very different types of Seedtagers. We embrace diversity and encourage everyone to seek the best version of themselves and to show who they really are. With a totally flexible methodologyFlexibility: At Seedtag, we trust you, you can work from home, the beach or the office in our hybrid mode Are you ready to join the Seedtag adventure? Then send us your CV!
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