Background OutThink's aim is to tackle the issue of human risk in cybersecurity, which is one of the two biggest risks of our time (as stated by the World Economic Forum). We believe traditional cybersecurity awareness computer-based training approach is outdated - 90% of data breaches are a result of human errors. We're putting people at the centre of managing an organisation's cyber risk and have pioneered the world's first cybersecurity human risk management platform. We're now on our way to building a world-class software company and are backed by leading VCs including Albion, TriplePoint Capital and Forward Partners.
We believe in empowering people to substantially reduce risk and believe the mission to do that is only possible by bringing onboard the best people to OutThink. We are looking for an ambitious, experienced and hands-on marketing leader who will lead our positioning and messaging, ensuring we are delivering the right message to the right audience, at the right time. In doing so, you will help us define and execute on our where-to-play and how-to-win decisions. You will create meaningful campaign strategies, sales enablement tools, run product launches and articulate our product value proposition. This is a perfect role for a customer-focused B2B SaaS marketing leader that is excited to lead by example and do the doing - by doing so raise the bar of marketing at OutThink and drive communication excellence to the next level.
What you'll doMarket Positioning and Product MarketingDevelop comprehensive product positioning and messaging that resonates with our target customers, ensuring consistent messaging across all channels.Conduct market research to ensure that OutThink speaks directly to customers' pain points, ensuring the differentiation and value proposition is glaringly obvious.Go-to-Market ExecutionCollaborate with cross-functional teams (Sales, Product, Operations, Channel) to create and execute go-to-market plans.This will include overseeing and being hands-on with all Product Marketing (including customer presentations, white papers, case studies, blogs, contributed articles, videos), digital marketing and demand generation (including account-based marketing, ads, events and wider public relations including product/company press-releases).Ideal Customer Persona (ICP) DevelopmentWork closely with the Product and Sales teams to define and refine ICPs until product-market fit is found.Utilize customer insights to inform marketing strategies and product development.Content Creation and Sales EnablementProvide the Sales team with the tools and enablement materials needed to effectively communicate our product value proposition (including presentations, case studies, and product collateral).Create engaging and informative web content, including blog posts, webinars, and social media posts.Anything else that comes your wayWe're a growing start-up and we'll look to you to be dynamic and step outside of your swim-lane from time to time.
About youFirst and foremost, a great attitude. We're pioneering on new frontiers. You've got the right attitude towards a sense of urgency, risk and uncertainty about the future that comes with working at an early-stage scale-up. This is an opportunity to be involved in an exciting journey and be a core foundational leader of marketing at OutThink.Relevant Product Marketing experience. You have a proven track record of successfully launching and scaling products in competitive markets. You've constantly exceeded goals and targets in a marketing capacity and have proven experience within a marketing leadership role, preferably within a B2B SaaS environment working closely with large enterprise customers. You will be grounded in product marketing expertise and, ideally, have prior experience within cybersecurity.Pragmatically scrappy and action-orientated. You'll have proven ability to exercise sound business judgment and thrive in a fast-paced, dynamic environment. You'll also be known to be creative and find ways to do more with less within a scale-up environment.Player-coach. You'll inherit a small team and will be responsible for providing them the right structure, guidance, development opportunities and vision to succeed in their roles. However, today, 90% of the role will be operating in an Individual Contributor capacity and hands-on. Over time, we want you to build a world-class marketing team that propels forward marketing as a key discipline at OutThink.Proven excellence. You have a strong educational foundation and can demonstrate a track record of exceptional performance - whether that be academics, sport, professional, or another domain of interest.Collaborative working style. We value getting things done over rigid processes so you will work well with others, knowing when to get things done.
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