Company Overview:
Mars Petcare is a diverse and growing business with 100,000 Associates across 130 countries dedicated to one purpose: A Better World for Pets. For more than 50 years, our researchers at Mars Petcare and the WALTHAM Petcare Science Institute have been hard at work to improve the nutrition and health of pets. We're proud of our portfolio of pet food brands within the Pet Nutrition Division like PEDIGREE, WHISKAS, NUTRO, GREENIES, SHEBA, CESAR, IAMS, and PRETTY LITTER. Within our Royal Canin Division, we house leading selective distribution brands like Veterinary & Specialty - including ROYAL CANIN, EUKANUBA, and NOM NOM NOW.
Mars Petcare is also a leading veterinary health provider through an international network of more than 2,500 preventive care and specialist pet hospitals: BANFIELD, BLUEPEARL, VCA, Linnaeus, AniCura, and diagnostic services including Antech. Finally, through our Kinship coalition, we also provide tech brands like WISDOM PANEL genetic health screening and DNA testing for dogs and the WHISTLE GPS dog activity tracker. We want to take our industry to the next level of innovation, which is why we created our LEAP VENTURE STUDIO, the industry's first pet care-specific startup accelerator, and COMPANION FUND, a $100 million fund to support startups from seed to growth stages.
Position Overview:
Mars has established the Growth, Digital and Platforms (GDP) unit pursuant to the recognition that digital value creation and digital enablement will form one of the key pillars of the global strategy to transform the experience of pet ownership. As part of this digital transformation agenda, Mars now seeks a proven Vice President of Digital Products, Marketing & Personalization.
Role Responsibilities:
The role will report to the Global Chief Digital Officer for Mars Petcare and will work closely with senior global petcare and divisional leadership teams. This is an exciting opportunity to be part of a leadership team, which will take Mars Petcare into its next phase of growth, innovation, and connection with pet parents. As VP of Digital Product for Marketing & Personalisation within this global, multi-billion, multi-industry organization, this leader will be critical in ensuring the development of an industry-leading marketing technology stack at Mars Petcare. This role is critical to the success of our product organization and divisions to align on outcomes and priorities, develop roadmaps, deliver on product rollouts, and strategic partnership with our divisions to ensure maximum value creation for the consumer and the business. This role will be responsible for architecting a cohesive, flexible, and highly scalable marketing platform that will enable the ambitions of our global marketing and growth community. The initial product oversight includes the Marketing and Personalisation platforms, including SSO, CRM, Customer Care, and CDP with room to grow into additional products over time.
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