The objective of the position is to ensure the deployment of the VM strategy across all the various categories present in the stores of Christian Dior Couture Mediterranean zone in order to support sales growth and to ensure that the image of the stores is consistent with the image in line with the House's codes.
This role requires excellent communication skills, the ability to manage VM instores and to commercial needs while respecting the brand's VM identity.
There are 14 city stores and 5 seasonal resorts in the scope.
Reporting to the Visual Merchandiser Manager for the area, your main tasks will be as follows:
Manage the VM instores in your stores.Act as the direct link and point of cohesion between the manager of each shop and the VM manager for the zone.Manage zonings, in accordance with the store's allocations, the VM Central Guidelines and the Zone Manager (subject to approval by Image Central), within a given timeframe.Ensure that the VM in your shops is set up and maintained, in collaboration with the retail teams and during window changes, display rotations and collection launches, with the VM Paris teams (in accordance with the presentation rules, guidelines and updates communicated by VM Central).Ensure the cohesion of VM stories within the store on a daily basis.Draw up a schedule of VM installations to ensure the various product rotations in all categories.Ensure that products are properly prepared prior to installation, with the involvement of each Department Manager, in order to isolate new products received and alert purchasing in advance of any shortfalls.Support during special events (special days, VIP customer events, etc.
), orchestrated by the boutique's CRM Specialist.Raise awareness and train retail teams in VM guidelines, to ensure the brand's image and identity (participation in the daily Brief to raise awareness among retail teams of future collection launches).Manage stores' emergency needs.Establish and maintain a constant link with Department Managers, in order to pass on VM information and find out about their strategic and commercial needs.Support sales activity by adjusting displays in collaboration with the Purchasing Division and Department Managers (particularly in the event of product alerts: non-receipt, insufficient quantities, trunkshow, etc.
).Ensure the organisation of props stocks, within your shops as well as external Gamblin stock, and to place orders for any needs or shortages.Objectives of the Function: Ensure the quality and consistency of the VM.
Guarantee the image and DNA of the House.
Comply with guidelines and processes.
Demonstrate responsiveness, attentiveness and adaptability to the needs, emergencies and various problems of the boutique, with due regard for the image of the House.
Guide VM Instore/Retail teams in the field on day-to-day maintenance.
Communication: Internally, with the Store Manager and all employees.
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