Job descriptionMain missions: Develop and execute a comprehensive content strategy incorporating AI tools to align with the company's procurement and tech positioning.Manage a content calendar encompassing blog posts, white papers, and more.Lead the creation, curation, and editing of high-quality, engaging content tailored to the target audience.Collaborate with internal teams to ensure content aligns with brand messaging and product initiatives.Utilize AI-powered SEO tools to optimize content for search engines and experiment with AI-driven strategies for continuous improvement.Social Media Management: Develop and implement a LinkedIn-specific content strategy to drive brand awareness and engagement.Create and publish LinkedIn-specific content, fostering audience interaction and growing the follower base.Monitor LinkedIn analytics, track performance metrics, and fine-tune content strategies for optimal engagement.Collaborate with Marketing and Sales teams to drive lead generation and conversion through LinkedIn campaigns.Candidate Profile: ? Master's degree in Marketing, Communications, Literature, Journalism, or a related field.
? 4+ years of proven experience in content marketing (in a B2B environment would be a plus) with a strong understanding of AI-powered content tools and technologies.
? Proficiency in managing LinkedIn company pages and leveraging LinkedIn algorithms and best practices.
? Strong understanding of SEO best practices and the ability to optimize content for search engines.
? Excellent written and verbal communication skills, utilizing AI platforms for natural language processing and content personalization.
SOFT SKILLS: ? Creativity: The ability to think creatively and generate innovative ideas for content that resonate with the target audience.
? Adaptability: Willingness to adapt to changing trends and technologies in the content marketing landscape and adjust strategies accordingly.
? Time Management: Strong organizational and time management skills to effectively manage multiple projects and deadlines.
? Analytical Thinking: The capability to analyze data and metrics to make informed decisions and optimize content strategies based on performance insights.
LANGUAGES: ? French is your mother tongue, and you also speak, read, and understand English – as the company is international, it's key for us.
LOCALIZATION: ? Ideally based in Barcelona or Madrid.
? Beginning: From September 2024.
We are looking for our future teammate, so if you think you fit the profile, don't hesitate to apply!
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