The Vice President of Marketing will develop and execute a global marketing strategy to drive demand generation, brand awareness, and market penetration. This role will report directly to the Co-Founder and Chief Sales Officer (CSO) and will be crucial in shaping the company's growth trajectory and clearing our path to a net-zero economy. The ideal candidate will be a hands-on leader with extensive experience in SaaS scale-ups or the renewable energy sector.Demand Generation: Develop and implement multi-channel demand generation strategies to drive qualified leads and sales opportunities. Leverage digital marketing, content marketing, events, and partnerships to generate a strong pipeline.Marketing Strategy: Define and execute a cohesive marketing strategy that aligns with PVcase's business objectives. Collaborate with the executive team to identify target markets, customer personas, and competitive positioning.Brand Management: Oversee brand development and ensure consistent messaging and visual identity across all marketing channels. Enhance brand recognition and loyalty within renewable energy.Product Marketing: Work closely with the product management and sales teams to develop go-to-market strategies for new product launches. Create compelling product messaging and sales enablement materials.Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Use data-driven insights to inform marketing strategies and initiatives.PR and Thought Leadership: Develop and execute a robust PR and thought leadership strategy to enhance the company's public image and position PVcase as an industry leader. Promote the leadership team's expertise and insights through white papers, research reports, webinars, speaking engagements, and contributed articles. Ensure a consistent presence in industry conferences, webinars, and panel discussions.Data-Driven Marketing and Budget Management: Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Regularly report on marketing performance, insights, and ROI to the executive team. Control and allocate the marketing budget efficiently to maximize impact and ensure alignment with business objectives.Team Leadership: Build and lead a high-performing marketing team. Foster a collaborative and innovative team culture that drives results.A minimum of 8 years of experience in marketing roles, including at least 5 years in a leadership position.A Bachelor's degree in Marketing, Business, or a related field is required; an MBA or advanced degree is highly desirable.Demonstrated success in scaling marketing efforts for SaaS companies or within the renewable energy sector.Comprehensive knowledge of digital marketing strategies, including SEO, SEM, social media, and content marketing.Proven experience managing agency partnerships for content generation and local market support.Expertise in leading demand generation teams to drive high-quality lead generation and pipeline growth.Strong background in product marketing, including messaging, positioning, and go-to-market strategies.About UsPVcase focuses on building advanced solar design and site selection solutions while fighting climate change through software. Our state-of-the-art tools, embracing the latest in technology, provide our customers with convenient features that significantly improve project speed, precision, and ROI.After PVcase's acquisition of Anderson Optimization in 2023, we jointly stand as a global solar technology company, boasting a diverse and talented workforce of over 250+ professionals who serve customers in more than 70 countries. Following our Series B funding success, which saw us secure $100 million in funding, we are proud to have reached a remarkable total investment sum of over $123 million. This significant financial backing solidifies our leadership and vision in the industry.Our commitment, however, goes beyond technology. We believe in nurturing the growth and well-being of our employees, recognizing that health and happiness are crucial to the prosperity of our company.Get Ready To EnjoyEmployee Stock Option Plan (ESOP), owning a piece of the solar energy revolution.Flex benefit package, customizing perks to match your unique style.Enjoy unlimited remote work flexibility.Flexible working hours, harmonizing your personal and professional life.Full training and onboarding program for a seamless start.Exclusive work only with international markets.Considerable & steadily increasing salary, recognizing and rewarding your dedication.Frequent in-office and after-hours activities with team members.Participation in international training programs.Internal transparency with company results and salary system, promoting a culture of trust and collaboration.Additional paid vacation days, including birthdays, volunteering, and other occasions.Join our team with the option for unlimited remote work while we focus on building our presence in Barcelona, Madrid, Berlin, and London. We're excited to welcome candidates from these cities to join our dynamic team!Immigration-related employment benefits, for example visa sponsorship, are not available for this position.#J-18808-Ljbffr
