ABOUT THE TEAM:
At TKWW, our mission is to help couples around the world navigate and enjoy life's biggest moments together, whilst supporting the businesses that work within the wedding industry. In this role, you will support the International Vendor Marketing Team in creating engaging, inspiring and educational content for the wedding vendors who list in our international marketplaces.
The International Vendor Marketing Team is responsible for generating demand and adding value to both the paying and non-paying vendors who advertise with our family of brands. Working across 13 international markets, several time zones and a variety of languages, you will be joining a fast-paced, driven team who collaborate with a number of different teams and stakeholders on a daily basis.
Our goals are to strengthen the relationship between our brands and our vendors, adding value to them and their businesses, and content is one of the key ways in which we do this. We provide guides, templates, courses and quizzes to our vendors on a monthly basis to ensure they have all the tools and knowledge they need to succeed as a wedding business.
ABOUT THE ROLE:
We are seeking a talented and experienced Vendor Demand Specialist to join our Vendor Marketing team. If you possess a keen eye for detail, a passion for data-driven insights, and a knack for crafting compelling landing pages, then the role of Vendor Demand Specialist at our dynamic company presents an exceptional opportunity to showcase your expertise and make a tangible impact.
As a Vendor Demand Specialist, you will be the driving force behind our global lead generation strategy. Your technical and creative expertise will be instrumental in crafting high-converting landing pages and pop-ups, utilising platforms like Unbounce (no-code landing page builders), and leveraging data analytics to optimise campaign performance across 13 distinct markets.
RESPONSIBILITIES:
Landing Pages: Your ability to craft captivating and persuasive landing pages will be the cornerstone of our lead generation efforts, implementing UX/UI best practices to ensure optimal conversion. You will seamlessly integrate HTML and landing page builders like Unbounce to create engaging experiences that convert visitors into valuable leads.
Pop-ups: Development and execution of lead generation pop-ups within our proprietary tool. You will be responsible for replicating and adapting these pop-ups across different markets while also developing and innovating new formats to attract leads. Additionally, you will optimize existing pop-up formats to enhance performance and conversion rates.
Campaign Development and Execution: You will be responsible for the development, launch, and optimization of demand generation campaigns to drive pipeline growth and revenue.
Monitor and Analyze Key Performance Metrics: Utilise data analytics tools to track campaign effectiveness, identifying trends and areas for improvement. Generate detailed performance reports and present findings and recommendations to stakeholders, ensuring transparency and alignment with business objectives.
Cross-Functional Collaboration: You will coordinate with various teams, including marketing performance, design, and content, to ensure timely delivery of campaign assets and alignment with overall marketing objectives.
Paid Media Integration: You will integrate paid media into demand generation campaigns to maximize reach and impact.
SUCCESSFUL VENDOR DEMAND SPECIALIST CANDIDATES HAVE:
Proven experience in B2B demand generation and lead generation campaigns (2 years).
Proficiency in landing page builders such as Unbounce and HTML (no-code landing page builders, drag&drop builders, Elementor, Framer or WebFlow).
Ability to perform repetitive tasks with high precision and consistency.
Innovative mindset and core creative skills.
Strong understanding of B2B lead-to-revenue funnels and associated metrics.
Excellent project management and organizational skills with the ability to meet deadlines.
Strong problem-solving and analytical skills to identify and address campaign challenges.
Proactive, results-oriented mindset with a positive attitude.
Growth mindset and a passion for continuous learning and improvement.
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