V914 Senior Martech & Operations Manager (Contractor)Barcelona, CataloniaTHE TEAMThe Marketing Strategy & Operations team is tasked with refining Eventbrite's marketing engine for optimal efficiency, effectiveness, and scalability. Our focus is driving efficiency at scale through the implementation and governance of projects, processes, and tools across the Marketing Function. Our core activities include strategic planning, and operational and tooling optimization.THE ROLEAs MarTech & Operations Senior Manager, you will be instrumental in steering the Marketing Function toward achieving efficiency, effectiveness, and scalability via the implementation and governance of marketing automation tools (MAP), marketing attribution best practices, and operational processes.YOU WILLMarketing AttributionImplement and manage marketing tracking systems to accurately capture campaign performance data across various channels such as digital, social, email, and offline. Develop and maintain robust attribution models to accurately attribute conversions and revenue to marketing touchpoints along the customer journey. Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups to improve campaign effectiveness and ROI. Stay updated on industry trends and best practices in marketing technology, tracking, and attribution modeling to drive innovation and continuous improvement. Collaborate with cross-functional teams including Marketing Analytics (i.e., to define funnel optimization reporting), Finance (i.e., to define ROI reporting), and Data Integrations (i.e., to ensure seamless integration of tracking systems) to drive marketing attribution.Marketing AutomatisationAudit current marketing tool capabilities to define the key tools the Marketing Function requires for optimization and automation and align the implementation roadmap with the Product Function so they can implement it. Collaborate with cross-functional teams including the Marketing Channel teams, Sales, Marketing Analytics, and Data Integrations to drive marketing automation.Marketing OperationsAudit current marketing operational capabilities to identify improvement areas and implement new processes/ways of working as a result. Collaborate with cross-functional teams including the Marketing Channel teams and the Product Marketing teams to drive marketing operations.GeneralManage marketing attribution/automation/operations projects from initiation to completion, defining project scope, creating project plans, allocating resources, and tracking the progress of the project team. Create and maintain documentation and training materials related to marketing attribution/automation/operations, including process maps, how-to guides, and best practices, to facilitate knowledge sharing and training across the organization.
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