This job is with Diageo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Job DescriptionDiageo brand teams are the custodians of our brands and ensure their future growth and success. As a member of this team, you will be the guardian of our tequila brands, with special focus on Casamigos as part of the tequila portfolio, working to shape their future and our legacy as we accelerate the tequila category in Southern Europe.
You will drive and project manage the creation of the brand's strategy and plans based on consumer, customer and shopper insights, build brand equity and help drive:
Recruitment/Re-recruitment - both from a customer and consumer perspective.Scale - in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP.Fame - making these brands the most talked about. You will collaborate with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives.Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase.Your ResponsibilitiesLead cross-agency teams to define and brilliantly execute our new model of growth for Casamigos, with ruthless focus on delivering an omnichannel approach (on, off & 3rd space).Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.With a culture first approach, develop the media strategy and plans for the brand across SE countries.Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans.Lead the shadow P&L for the brands across the markets. Understand and respond to the drivers of your brand performance, to deliver the annual operating plan.Understand and handle pricing & promo strategy, margin mix and volume drivers.Translate strategies into thoughtfully implemented plans that consistently beat the competition and gain share.Effectively run the M&E processes to learn and course correct plans.Work in collaboration with GBT and COE in Europe to ensure a consistent and aligned approach for the brand.Your Profile5+ years of relevant marketing experience.Existing capability to build meaningful relationships built on mutual trust and respect.Successful management of senior partners, resulting in strong and positive outcomes.Holistic skills across various marketing growth drivers as well as a reputation of delivering ground-breaking business results.Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment.Demonstrated brilliant execution to high standards across various pillars of brand building.Deep personal accountability for outstanding performance.Strong commercial and numerical acumen with attention to detail.Previous experience in luxury brands would be a nice to have.Fluent English & Spanish. French is a plus.Our OfferAn inclusive company culture that puts employees and their development first. A competitive salary with bonus and many benefits that suit your lifestyle. An industry leading parental leave policy… and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, and flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Don't let anything stop you from applying!
Worker Type: Regular
Primary Location: Madrid
Additional Locations: Job Posting Start Date: 2024-07-24 #LI-DNI
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