We are the largest digital healthcare platform in the world, present in 15 countries and currently connecting over 30 million patients to more than 2 million healthcare professionals. We seek to make the experience in health more human and we live and breathe this mission. We obsess over the challenge of minimizing patients' pain and helping healthcare professionals thrive managing their patients and expand their online presence. Through services that bring health to users, we provide a space for questions, opinions, and a way to find the health professional that best fits your needs.
To deliver the best result, we have motivated people with an innovative spirit, giving everyone the opportunity to actively contribute and grow within the company. The DocPlanner team is our secret sauce and for the 2nd consecutive year we were recognized as a Great Place To Work. We love diversity because each unique individual's perspective makes us stronger. We encourage everyone to participate in our hiring process. We'd love for you to bring your unique skill set and join the team!
In a nutshell - what we're looking forWe are looking for a Product Marketing Manager to join our global product marketing team. This is an exciting opportunity to be a part of a fast-growing team and to have real impact on the success of our products and company, working to make the healthcare experience more human.
In this role, you will be responsible for developing and executing go-to-market strategies for Docplanner's clinics products, including acquiring new customers, onboarding them, and driving adoption. You will orchestrate and execute launches of new products and features. You will work hand in hand with product team and GTM teams (marketing, sales, customer success) to make launches happen.
You will act as clinics' ambassador through connecting product and marketing teams to the customer and market insights. You will segment customers, learn about their journey and understand competitive and market dynamics. Storytelling will be a crucial part of this role - you'll shape how the market thinks about DocPlanner products for clinics, manage product communication with customers, and contribute to integrated marketing plans.
You'll enable others to tell this story by crafting effective content for the GTM teams and helping our current customers get more value from our products so that they become ambassadors of DocPlanner. Be the mastermind behind the product launches and releases for clinics customers. Project manage the launches. Establish and monitor launch metrics across all GTM teams to drive execution and provide data-driven feedback to the product teams.
Develop positioning and messaging for the new launches that fits into the overall marketing strategy. Find scrappy ways to test it before launching at scale. Be the guardian of the messaging across all channels and all GTM teams.
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