Pfizer Senior Manager, Institutional Customer Marketing, Sterile Injectables Portfolio in Bothell, United States
Pfizer's U.S. Hospital Sterile Injectables business collectively comprises over 200 products spanning more than 10 therapeutic areas, the broadest portfolio of sterile injectable medicines in the United States. Pfizer Hospital's generic sterile injectable products represent a critical part of the overall portfolio and play a major role in delivery of care across US Hospitals.
The Senior Manager, Institutional Customer Marketing, Sterile Injectables (SI) Portfolio is responsible for execution of marketing tactics for key generic products, as well as overall marketing of the US Hospital generic sterile injectables portfolio.
This role's efforts will support the goal of raising awareness of the Pfizer Hospital brand and driving reputation and customer preference among key sterile injectable customer audiences including hospital pharmacy, nursing, Group Purchasing Organizations (GPOs), and Integrated Delivery Networks (IDNs).
In this role, the colleague will partner with internal and agency team members to create and maintain product sales and marketing assets including product catalogs, product listings, sell sheets, digital content, and more; to manage development and execution of key aspects of Pfizer Hospital convention/congress presence; and to support internal trainings, materials, and message development for the generics portfolio.
This role is part of the US Hospital Marketing and Communications Team, which supports the marketing and communications strategy for the US Hospital Sterile Injectables business. The role will involve partnering cross-functionally with key stakeholders in Portfolio, Sales, Account Management, Medical, Legal, Regulatory, and PGS, among others, as well as internal and external agency partners.
ROLE RESPONSIBILITIESDrive tactical implementation and execution of marketing strategy supporting key generic products/presentations and the overall Pfizer Hospital sterile injectables portfolio.Lead the development of generic sterile injectable sales tools and marketing assets including Digital Sales Presentations (DSPs), Rep-Triggered Emails (RTEs), HQ Emails, Print Leave-Behinds, Digital Ads, and more.Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.Support planning and execution of Pfizer Hospital convention/congress presence, including booth development, material development and printing, representative training, logistics planning, and more.Manage print resource utilization and distribution to support field force needs.Prepare field force implementation guides and related resources to support customer-facing colleague use of marketing assets.Maintain and update content on Pfizer Hospital's sterile injectable website product catalog, in partnership with agency and Pfizer development partners.
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