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U-885 - Digital Marketing Manager

Detalles de la oferta

.Who we areGeotab is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day,Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.Who you are:We're looking for someone to join Geotab's Global Digital Marketing team to support the expansion of the paid media practice across the EMEA region. This critical role is all about process, strategy, optimization,and analytics.What you'll do:The ideal candidate is someone who has over 7 years of demonstrated digital marketing experience, with a focus on SEM, Paid Social, ABM and deep analytics expertise. This role will consult with teams across the organization to recommend, implement, analyze and optimize media budgets.How you'll make an impact- Develop the strategy, planning and execution of Geotab's paid media campaigns across search, display, and social media. As well as ABM strategy.- Work cross-functionally with numerous internal teams, such as Regional, Channel and Segment marketing, on ABM, and paid media campaigns with the goal to generate demand and continuously improved on-page conversion rates at the lowest possible cost, and with a deep understanding of audience building and lead nurturing.- Manage Geotab's digital marketing agency and ensure strong performance with a daily assessment of all campaigns, and determine the budget and goals.- Define the ideal operating model for Geotab's EMEA region and assist in the evaluation and selection of local digital marketing agency resources as needed


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Requisitos

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