Hello!
At Factorial, we're looking for a CRM & Digital Marketer for the French Market to help us boost the company's growth to the next level.
The Role
Reporting to the Marketing Director, we're looking for someone who can drive demand generation and nurture leads across multiple channels. You'll focus on acquiring and engaging SME and mid-market prospects in France, ensuring that our marketing efforts align with business market goals and deliver measurable pipeline growth. This role will involve cross-team collaboration, campaign optimization, and performance tracking.
Your role is a key piece of the team, you'll be responsible for crafting and implementing comprehensive strategies across the full marketing funnel and requires a highly cross-functional approach, necessitating close partnerships across sales, partners, growth ops, and more.
You will be responsible for leading the strategy, execution, and optimisation of all always-on programs with the goal of increasing Factorial awareness in France, generating demand to accelerate pipeline and revenue growth, and improved funnel conversion. You thrive in a fast-paced environment with a passion for testing, learning, and iterating. You are data-driven with deep expertise in measuring, tracking, and reporting on demand generation programs.
Your Responsibilities: Lead digital emailing and always-on lead nurturing programs to move prospects through the buyer's journey and create new Sales Accepted Opportunities (Deals).Lead pipeline growth initiatives to drive new customer acquisition and market expansion.Create and implement a multi-channel demand generation strategy targeting SMEs and mid-market customers in France.Utilize inbound, outbound, and partner channels to expand our sales pipeline.Align marketing efforts with sales goals, ensuring campaigns hit the right audience and drive revenue.Contribute to sales pipeline meetings: We generate the correct MQL and they move through the pipeline efficiently.Create Marketing campaigns in Hubspot and regularly analyze its data to optimize performance and enhance ROI.Work with teams across sales, product, creative, and RevOps to build integrated campaigns that resonate with the French market. Your Profile: Proficiency with Hubspot (PowerBI is a plus).You are a native-level French speaker & fluent in English (Spanish is a plus!).Strong background in revenue-focus roles, CRM, email marketing, and demand generation within B2B SaaS.Experience with Account Based Marketing (ABM), persona targeting, and data analysis to improve campaigns.Great communicator and copywriting skills, able to work effectively across departments.You enjoy a hands-on role, especially with email campaigns, and are comfortable driving growth in a fast-paced setting.Work ethics, continuous learning ambition, and motivation to join a fast-moving high-performance team.Entrepreneurial mindset and ability to work autonomously; you can set your agenda and execute initiatives without needing direction. Perks of being part of our team: High growth, multicultural and friendly environment.Alan private health insurance.Healthy life with Gympass (Gyms, pools, outdoor classes).Save expenses with Cobee.Language classes with Yolk Academy.Breakfast in the office and organic fruit.Nora and Apetit discounts.Free caffeine and theine.Pet Friendly. Is this you?! Come rock the world with us!
About Us: Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, we serve thousands of customers in over 60 countries all over the world and across industries, and we have built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices.
Our Values: We own it: We take responsibility for every project. We make decisions, not excuses.We learn and teach: We're dedicated to learning something new every day and, above all, share it.We partner: Every decision is a team decision. We trust each other.We grow fast: We act fast. We think that the worst mistake is not learning from them. Wanna learn more about us? Check our website!
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