Company Description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Job Description We are seeking an experienced and strategic-minded Audiovisual Trading Director to lead our audiovisual advertising trading initiatives. You will be responsible for developing and executing audiovisual media strategies to drive brand visibility, audience engagement, and revenue growth. This role requires a deep understanding of the advertising landscape, negotiation skills, and the ability to analyze performance metrics to optimize investments.
Responsibilities:
Develop and implement media strategies to support brand objectives and marketing goals, including audience reach, frequency, and engagement metrics.
Lead negotiations with TV networks, broadcasters, and media agencies to secure optimal pricing, placements, and added value opportunities for ad campaigns.
Analyze audience data, viewership trends, and market research to identify strategic opportunities and target demographics for audiovisual advertising.
Collaborate with creative teams to develop impactful TV ad content that resonates with target audiences and drives brand awareness.
Monitor and evaluate TV ad performance, tracking key metrics such as GRPs, TRPs, reach, frequency, and cost per acquisition (CPA).
Manage audiovisual advertising budgets, allocations, and forecasts to ensure efficient use of resources and alignment with overall marketing objectives.
Stay informed about industry trends, regulatory changes, and emerging technologies in audiovisual advertising, and adapt strategies accordingly.
Build and maintain strong relationships with TV network partners, media agencies, and other key stakeholders in the advertising ecosystem.
Qualifications Bachelor's Degree related to Advertising, Marketing, Economics or similar.
5-7 years of experience in a similar role.
Good communication skills, dynamic, flexible, and proactive.
Analytical skills and numeracy.
Steadfastly pushes self and others for results.
Have an advanced level of English (B2 or more).
Previous team management will be valued.
Additional Information Please, be advised that the selected candidate should undergo a compliance screening prior to the definite hiring.
Why joining us? Here are some of our company benefits:
Flexible Benefits (Cobee): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Ommm! Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit!
We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!
Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status on any individual's status in any group or class protected by law.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
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