Traffic Acquisition Specialist

Atida | Mifarma is currently the leader in Spain in online sales of pharmacy and parapharmacy products, which is why we are always looking for ways to continue providing our customers with the best service and the highest quality we can offer. To achieve this, we need to have the best professionals on our team, who bring us new ideas, offer innovative solutions, and help us grow a little more each day.We lead the Spanish market and are consolidating our presence in countries like Portugal, the United Kingdom, France, and Italy, but we also have customers in many other countries such as Germany, Switzerland, America, China, and the United Arab Emirates.If you are a specialist in Performance Marketing, this is your opportunity. Your main mission will be to expertly manage the performance campaigns carried out by the team.Responsibilities:Manage Google Advertising including SEM and Display campaigns. Work on keyword discovery, expansion and optimization.Conduct A/B testing, analyze campaign performance, and optimize based on the findings.Analyze and interpret campaign data to provide insights and recommendations to the team and senior management.Manage and optimize other performance channel strategies such as affiliate marketing.Collaborate with cross-functional teams to align campaign strategies and goals across the organization.Monitor industry trends and competitor activities, making necessary adjustments to marketing strategies.Adhere to budgets while forecasting and tracking key account metrics.
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