Location - Madrid, Spain - Paris, France
Job ID - (phone hidden)
Category - Sales, Marketing & Product Management
Are you eager to contribute to the outstanding LEGO adventure? Join the France-Iberia omnichannel trade marketing team and help drive our mission: ensure the best visibility of our products to increase conversion and boost our sales.
Core Responsibilities: On a France - Iberia perimeter:
Proactively own & drive commercial performance analysis of delivered campaigns to identify what's working / what's not and inspire change.
Measure trade marketing spend effectiveness: analyze and write improvement recommendations.
Set-up and follow-up the offline and online execution tracking systems.
Be the owner of the LEGO instore concept at 3rd parties in collaboration with the regional team - write the strategy, define and implement the roll-out plan.
Be expert of the shopper, seek insights through studies, news articles, etc.
Bring the outside in - proactively look for retail marketing innovations in the e-Commerce & Omni-channel spaces.
Work closely with brand management, customer development, sales, field sales and regional team.
Play your part in our team succeeding: Reporting to the Director Trade Marketing France-Iberia, this role is part of the marketing function. The trade marketing team is responsible for the shopper experience and the LEGO brand expression on sales points (physical or online). It defines, develops and executes the activation strategy of all the LEGO franchises on offline and online distribution channels. This role will contribute to the Trade Marketing activity by ensuring high quality of the execution and checking performance of the campaigns deployed on an omnichannel scope.
Do you have what it takes? Proven experience within a retail/e-Commerce marketing role (consumer packaged goods). Experience in digital content marketing.
Commercial savvy - operates with a scarcity & efficiency approach. Proactively seeks to identify areas of how / where TM investments can be optimised to improve returns for the company.
Takes initiative, recognises and acts on opportunities. Ability to evolve in a sophisticated international environment in constant evolution.
Drive for results - desire to drive productive change, comfortable managing multiple projects, energy and ability to problem solve.
Fact-based and Insights Driven working style.
Strong team spirit with willingness to support other team members.
Proficient in English plus proficient in French (if based in France) or Spanish (if based in Spain).
What's in it for you? Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories.
The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity. Thank you for sharing our global commitment to Children's Rights.
Just imagine building your dream career. Then make it real. Join the LEGO team today.
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